Miracle Method Surface Restoration Franchise Optimistic About 2008

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Miracle Method, a national home improvement franchise, is increasing its marketing effort and and increasing market share despite news of a sagging economy and poor home sales.

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We see these times as an opportunity to expand our market share.

Despite doom and gloom reports about the economy from politician and the media, Miracle Method Surface Restoration President, Chuck Pistor, is excited about the sales growth reported by his 120 franchisees around the country. "We've been telling our franchisees to increase their advertising and and marketing and it's paying off."

From reports of increased attendance at consumer home improvement shows to higher sales, Pistor is buoyed by the prospect of a record 2008. "We see no reason that we shouldn't continue to have double digit sales growth for our services and continued growth in franchise sales." Miracle Method is the nation's largest surface restoration franchise. The company repairs and refinishes porcelain, ceramic tile, cultured marble, fiberglass, Corian™, acrylic and laminate surfaces in bathrooms and kitchens. The company's customers include homeowners, property managers, and hotel operators. "Our appeal," says Pistor, "is saving up to 75% of the cost of removal and replacement of bathroom fixtures and countertops versus the traditional remodeling process."

Exceptional customer service is another factor pushing Miracle Method ahead. Pistor is using RatePoint, an independent rating service, that allows customers to candidly report on work done for them and then post it on Miracle Method's website. "Over 98% of our reviews are positive and the RatePoint system gives us a chance to correct the problems generating any negative reviews. It keeps our franchisees on their toes and is an excellent sales tool since our customers can read the testimonials 24/7." There are over 200 testimonials on the site and the number grows daily.

In its nearly 30-years in business, Miracle Method has seen ups and downs in the economy and has weathered them all. Traditionally many businesses pull back their advertising and try to wait out "the storm." Pistor feels differently. "Miracle Method franchisees are doing a better job of making their customers aware of the entire range of services and are walking away with sales because the customer sees value and the ability to stretch their dollars with refinishing. Our kitchen and bathroom makeovers may cost less, but our customer sacrifices nothing in the way of quality."

"We see these times as an opportunity to expand our market share." Miracle Method has rolled out new television and radio commercials, revamped its newspaper ads, updated its website and developing new direct mail and newspaper insert programs. The company is also committed to increasing its number of franchises by 20% over the next 12 months. "We believe that no matter how successful you've been, you must periodically reinvent yourself to maintain your leadership."

"With the economy sagging, people demand even more for their hard-earned dollars and when you do a good job, they're quick to tell their friends. Our customer service turns into customer loyalty which turns into increased sales in good times and bad."

Entrepreneur Magazine ranks Miracle Method #188 in their Top 500 and The Franchise Business Review put them at Number 11 in their 2008 Top 50 Mid Size Franchise Ranking for Franchisee Satisfaction.

To see pictures of refinished fixtures and to learn more about bath and kitchen remodeling, visit Miracle Method's web site at http://www.miraclemethod.com or call (888) 444-8827.

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DONALD DOMINICK
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