Business Expansion Strategy to Boost Franchising Operations, According to a New Report by Global Industry Analysts, Inc.

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Franchising is set to emerge as the strategic focus of large businesses across various industries, including apparel, footwear, food, and cosmetics, enabling products to reach out to untapped markets. Developing countries such as Asia and Africa hold enormous potential for companies to spread their operations through low-risk franchising strategy.

A mature yet profitable sector with low risk and low cost of investment, franchising operations are allowing large businesses to expand worldwide operations. Franchising model permeates across all sectors, including education and healthcare, retailing and fast food, allowing businesses to spread awareness about their products. Globalization, emergence of business alliances, and growing use of Internet for online trading are promoting the expansion, paving the way for businesses to capitalize on emerging opportunities in the global markets. Easy access to capital, and guidance and assistance provided to franchisees by the franchisers are among the factors aiding growth of franchising operations. Market size and population, extent of urbanization, and proximity to larger nations are major factors influencing development of franchising operations in a region/country.

Technological developments such as the Internet are transforming the manner in which franchising operations are conducted. Online trading is fuelling global franchising business, offering new opportunities for franchisers, franchisees, and consumers. Internet has simplified franchising operations through effective data collection and by facilitating communication and interaction between franchisees and franchisers. Franchising also offers new business opportunities for individuals to operate businesses on their own terms and conditions. New ventures, and small and medium-sized enterprises are expected to benefit from franchising operations, which also assist in revealing the hidden entrepreneurial skills of people, while promoting corporate governance and transparency.

Franchising operations have opened up new opportunities in both developed and developing countries. Franchising business model is being successfully implemented for distribution of goods and services in the US. Systematized concept adopted by US-based franchisers allows them to effectively manage and control franchise operations in the international markets. With countries across the world opening up their markets, the opportunities for franchising are expected to grow, particularly in the untapped markets of Asia, Latin America and Africa. Franchising provides additional jobs and income thus sprucing up the economy and enhancing the living standards of people. On the other hand, manufacturers or service providers stand to gain in the form of efficient and strong business operations. Franchising has also proved to be highly effective in dealing with private ownership and skill transfer.

The report tilted "Franchising: A Global Outlook" provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a rudimentary prelude to the worldwide Franchising industry. The discussion summarizes, in addition to other market variables, the advantages of franchising, and the impact of Internet - the opportunities and challenges boded and the change in business models elicited. The report offers a compilation of recent mergers, acquisitions, and strategic corporate developments. Regional markets briefly abstracted and covered include United States, Canada, Europe, and France, among others. The report also includes an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 1,043 companies worldwide.

For more details about this research report, please visit

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
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