Fresh Flowers: A Global Outlook
San Jose, California (PRWEB) September 11, 2008
Global cut flower industry is an extremely dynamic marketplace, with continuous changes evident in flower varieties, production centers, cultivation methods, and marketing and supply techniques. In addition to traditional growers, new producers are emerging particularly from developing countries such as Asia, Africa, and Latin America, primarily due to the presence of favorable weather conditions. Despite barriers in the form of high capital investment, infrastructure facilities, and technical expertise, countries such as India, China, Malaysia, South Africa, Zambia, Mexico, Kenya, Ecuador, and Zimbabwe, among others are emerging as major exporters to the global market. However, low production, ineffective cold storage systems and poor transportation limits the competitiveness of developing countries such as India and China.
Rising levels of disposable income, changing consumer perception and purchasing patterns, increasing use of flowers for special occasions and religious festivities, and convenient availability of fresh flowers through supermarkets and retail outlets have contributed to increased sales in the fresh flowers market. Technology has also played a key role in popularizing the industry, as witnessed in the growing use of online means for trading of fresh flowers. Besides, the advent of new techniques for storage of cut flowers is also facilitating industry expansion. Fierce competition with high-value impulse items, fast paced lifestyle, maturity of major markets, intensified intra-industry competition, and rising consumer demand are driving up the costs of advertising and innovation in the floral industry.
The report titled "Fresh Flowers: A Global Outlook", published by Global Industry Analysts Inc, provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides a rudimentary prelude to the Fresh Flowers industry. The closely summarized discussion offers a broad overview of the market in the US, Canada, Japan, Europe, Germany, UK, Australia, New Zealand, China, India, Malaysia, and Colombia. The report offers a brief discussion on the global market outlining the trade scenario (export & imports), Asia's imposing presence in the fresh cut orchid flowers market, and the changing customer perception of flowers. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 100 companies worldwide.
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Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.
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