Largo, FL (PRWEB) September 11, 2008
Corvest, a top-20 promotional products supplier and parent company of Adva-Lite, Toppers and It's All Greek To Me, announced its partnership with Paramount Apparel International, a leading supplier of promotional headwear. The partnership will allow each company to leverage their individual strengths and become more competitive.
According to Samuel F. Rossa, Corvest's President and CEO, "The future of the promotional products industry lies in co-marketing through strategic alliances. Paramount Apparel International is an obvious choice for Corvest to partner with due to our complementary core competencies -- while they're strong in marketing headwear, we're a leader in bags and totes. Promotional products suppliers should no longer attempt to be all things to all people -- in order to be successful, it's necessary for supplier companies to take a 'narrow and deep' approach and to specialize in core product categories. We're aligning our capabilities with Paramount Apparel International because of their core competency in the headwear business and they're aligning with Toppers because of our expertise in the bag market."
Each company will have the ability to support a broader product selection thanks to the utilization of price advantages and buying power in their respective core competencies. In recent years, Paramount Apparel International has carried relatively few bag and tote options while Toppers has offered thousands of SKUs in these categories. The opposite can be said for the headwear category in which Paramount Apparel International is an industry leader offering thousands of SKUs while Toppers has relatively few options.
The companies have begun to leverage each other's field sales teams with Paramount Apparel International now marketing a number of Toppers' bag and tote items and Corvest now marketing headwear carried by Paramount Apparel International.
Organizations wishing to order the company's promotional items can download an easy to use fax order form by clicking here or can visit http://www.corvest.com to order online. All orders placed by end customers will be forwarded to a network of participating promotional products distributors. Please visit http://www.corvest.com/news.jsp for more news from The Corvest Family.
Corvest is a Counselor Top 40 Supplier, holding the number 18 position. It's All Greek To Me won the 2008 Distributor Choice Award for Supplier of the Year: Toys, while Adva-Lite received the award for Supplier of the Year: Flashlights.
Award-winning, multi-million dollar promotional products supplier Corvest SPV, LLC, located in beautiful, sunny central Florida, owns and operates three highly successful operating units - Adva-Lite, Toppers and It's All Greek To Me. Each unit has been in operation for nearly 50 years, and the company as a whole employs over 400 talented associates in the brand new, state-of-the-art, 300-thousand square foot facility. Owned by one of the world's leading private investment firms, Corvest remains a top 20 wholesale supplier for the promotional product industry. For more information, please visit http://www.corvest.com, http://www.toppersllc.com , http://www.advalite.com , or http://www.iagtm.com.
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