Catalog Company Johnson Smith Chooses to Partner with eWayDirect to Deliver Successful Email Campaigns

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One of America's oldest catalog companies, Johnson Smith, has selected emessaging company eWayDirect's email marketing platform over the competition to achieve high inbox deliverability and use the platform's myriad tools to increase sales.

We're delighted that after a rigorous competitive review process the Johnson Smith Company chose eWayDirect to support its online emessaging initiatives

After running comparison tests, the Johnson Smith Company and eWayDirect, Inc., announced today that the Johnson Smith family of catalogs (The Lighter Side, Betty's Attic, Things You Never Knew Existed, Clever Gear, Full of Life, and will be using the eWayDirect emessaging platform for its email campaigns.

"We were pleased to select eWayDirect as our new email vendor," says Cynthia Quo, eCommerce manager at the Johnson Smith Company, "not only for the exceptional segmentation and reporting capabilities their company has, but most especially because we truly believe they will be a partner in our marketing efforts."

That partnership is a hallmark of the eWayDirect approach. The company's customer service team works with every client company to make sure that expectations are regularly exceeded, not just at the beginning of the relationship, but down the road as well. "We value the relationships that we have with our vendors," says Quo, "and look for people who are committed to helping us grow and succeed so that they in turn will succeed. Every single reference we spoke to confirmed that eWay delivers this kind of service to their clients daily - from the first day to years later. That, more than anything, is why we chose them."

"We're delighted that after a rigorous competitive review process the Johnson Smith Company chose eWayDirect to support its online emessaging initiatives," says Marty Donner, chief revenue officer of eWayDirect. "We look forward to working closely with the Johnson Smith team to increase the ROI of their email campaigns."

To learn more about eWayDirect's email platform capabilities or to schedule a demo, visit the eWayDirect website or call (203) 256-5127.

About the companies:
The Johnson Smith Company has been providing hours of enjoyment to people across the country in the US since 1914. Now located in Bradenton, Florida, the company includes Things You Never Knew Existed, The Lighter Side, Betty's Attic, Clever Gear and Other Smart Innovations, Full of Life, and Learn more about them at and

eWayDirect is a market leader in both search and emessaging. The company provides the highest level of customer service in the business and offers in addition powerful social media marketing through Priority1email. Learn more about eWayDirect at email marketing services.

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