Misukanis & Odden Harnesses Marketing's Butterfly Effect with OnePlace Chaos Management System from Riverock Technologies

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Online project management tool controlling the chaos associated as unforeseen project details morph into the norm, rather than the exception, for top Twin Cities agency

A level of control and a harnessing of The Butterfly Effect.

http://info.oneplacehome.com - Riverock Technologies, creators of the ground breaking OnePlace Chaos Management Solution, proudly announced today they have signed high tech online marketing and PR firm, Misukanis & Odden.

The OnePlace Chaos Management system, a distinctive online project management tool, was developed to ease the chaos felt by business teams who oftentimes run into situations that can best be summarized by defining The Butterfly Effect.

The Butterfly Effect, a theory suggesting that a butterfly flapping its wings in Brazil could cause a tornado in Texas, is an apt metaphor for a business environment, most particularly, a marketing environment.

"The Butterfly Effect relates to marketing, and especially our work at Misukanis & Odden, far more than people realize," states Susan Misukanis, President, Misukanis & Odden. "It will sometimes take just one unforeseen detail to put an entire project in the path of the winds of chaos."

In the insurmountably rapid pace that is a marketing department or firm, unforeseen details can quickly become the norm, rather than the exception. Like the flap of a butterfly's wings, just one unexpected flap can cause a tornado in the entire department or firm.

For example:

  •     If one team member is left off a meeting invite, an agenda can delve into chaos.
  •     If one team member is not copied on revisions to a direct marketing email, an entire campaign can delve into chaos.
  •     If a client's quote is not submitted for approval prior to being published in a press release, an entire media outreach can delve into chaos.

The OnePlace Chaos Management System, with its unique online project management capabilities is specifically designed to control the chaos of managing multiple client initiatives simultaneously. Its unique online capabilities, including calendar scheduling and team collaboration via online discussions ensure nearly every formerly uncontrolled project detail now exists with the modicum of control.

"With the OnePlace Chaos Management System, we are proud to offer Misukanis & Odden something they may have never experienced before," states Steve Kickert, CEO, Riverock Technologies. "A level of control and a harnessing of The Butterfly Effect."

Marketing teams can sign up for 30 chaos-free days via unlimited access to OnePlace at https://www.oneplacehome.com/signup .

About Riverock Technologies
Riverock Technologies is the developer of the revolutionary OnePlace Chaos Management Solution. The robust and easy to use tool helps business teams effectively manage projects and collaborate in a way that gets things done. OnePlace is a trusted chaos management solution for many local industry leaders such as Misukanis & Odden, an online PR and marketing firm. For more information about the OnePlace chaos management solution, visit http://info.oneplacehome.com or call 952-314-4124.

About Misukanis & Odden
Misukanis & Odden is a leading high tech public relations company based in Minneapolis, Minnesota. The Misukanis & Odden public relations and media relations programs cater to clients that desire a measurable return on investment. For more information, visit http://www.misukanisodden.com or contact Susan Misukanis at 952-400-0190.


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Nicole Leach
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