New York, NY (PRWEB) September 11, 2008
Dailymotion, the world's largest independent video sharing site, has appointed digital specialist agency POKE to assist with positioning its brand for international growth, including branding, digital strategy, web and interactive marketing initiatives. The activity will be managed internationally, and led by POKE New York. The agency was appointed in a three-way pitch.
Commenting on the appointment, Chris Mannella, Global Marketing Director, Dailymotion explained, "Dailymotion's heritage and position is very strong in Europe; however, our international proposition - which reaches from Europe to the US to Asia - is growing extremely fast and is very important to the business. We want to refresh the brand to produce a brand platform and experience that inspires people to upload and engage with the creative offerings across the world. We selected POKE to help us with this because of their keen understanding of our market, their outstanding digital branding credentials, and the opportunities we see together to grow Dailymotion's international presence."
Michael Kantrow, Founding Partner and Managing Director of POKE New York, added, "Dailymotion is synonymous with independent film making and creativity in France, and we see a clear opportunity to take that equity forward to create a unique position for the brand which will catalyze growth in key markets around the world. The competitive landscape is crowded and we believe we can together create a distinct and differentiated position for such a substantial player as Dailymotion, that's truly valuable for content creators and viewers alike."
Dailymotion was launched in 2005 in Paris and now has offices in New York, London, Barcelona and Cannes. It offers a mix of official content from partners such as Channel 4, ITN ON, Turner Broadcasting, Viacom/MTV Networks and Universal Music, as well as user-generated content, videos from the Motionmaker program for creative contributors, which is curated by Dailymotion's programming team.
A top 50 website worldwide, Dailymotion is the world's largest independent video entertainment website and the second largest video website overall (source: comScore, June 2008). Every day, over 15,000 new videos are uploaded into Dailymotion's global network of localized video entertainment sites. In June 2008, 38.8 million unique users streamed over 855 million videos including curated content from premium and Motionmaker creative contributors. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material. Dailymotion's mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. For more information, visit http://www.dailymotion.com.
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