Affinity4 Names Terri Cataldo Senior Manager - Call Center Operations

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Affinity4 introduces their newest team member, Terri Cataldo, to the Norfolk office. Mrs. Cataldo will serve as Senior Manager of Call Center Operations in Virginia. She brings extensive experience to the Affinity4 team and a strong desire to work with an organization founded to help its customers give back to their favorite causes.

Affinity4, one of the nation's leading affinity-based marketers specializing in helping charities, ministries and other non-profit organizations raise funds, announced today a new addition to its management team. Terri Cataldo has joined the company as Senior Manager - Call Center Operations. In this role, Ms. Cataldo will be responsible for the overall direction, coordination and ongoing monitoring of Affinity4's call center operations to assure Affinity4's high standards of customer service. Additionally, she will be directly involved in various Human Resources activities including staff recruitment, training and workforce management, as well as facility management and planning. She brings over 15 years of related management experience to her new position.

Directly prior to joining Affinity4, Ms. Cataldo served as Call Center Manager with ICT Group, Inc. (Virginia Beach, VA), where she was credited with developing new standards of procedure, a comprehensive training program and establishing the company's Chesapeake call center as one of its best telemarketing sites against key criteria of efficiency, customer satisfaction and financial performance.

Ms.Cataldo's professional background also included her position as Training/Recruitment Manager with Telecommunications Marketing Corporation (Springfield, VA). While there, her achievements included setting up a new call center encompassing hiring and training 300 telemarketing service representatives and establishing all operational system, as well as sharply improving the company's scripting and objection/rebuttal development process. Her efforts resulted in a 15% reduction in staff turnover.

Ms. Cataldo began her career at the sister company of Telecommunications Marketing Corporation, Credit Card Service Corporation (Springfield, VA). She steadily moved up the ranks from her first position as a Customer Service Representative and subsequently was promoted to Operations Manager. During her tenure with the company, she spearheaded a new Commission Sales Program and enhanced sales training program resulting in significant profit increases.

Ms. Cataldo holds a Bachelor of Science in Business Administration from Old Dominion University (Norfolk, VA). Her post-higher education career development coursework and certifications includes her successful completion of the "Coping with Difficult Employees/Customers" program presented by the Keye Productivity Center.

She resides in Norfolk, VA.

More about Affinity4

Affinity4 is an affinity-based marketing company whose mission is to help support its non-profits' goals by assisting in their fundraising and development programs. Specifically, Affinty4 markets various telecommunications products and services, including long distance and digital phone services, high speed Internet, as well as DIRECTV®, credit card, motorist assistance and e-mortgage to the supporters of its international base of non-profits which includes charities, ministries, colleges and universities. With each supporter's purchase, Affinity4 provides a 10% GiveBack to the corresponding non-profit organization. Affinity4's business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back more than $75 million to their non-profit clients. The company is headquartered in Norfolk, Virginia and led by President and CEO, Stephen Halliday. For more information, visit: or call 1-800-684-4880.

999 Waterside Dr.
Suite 1910
Norfolk, VA 23518


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Brandy Grenier
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