Since1910.com Brings 5 Generations of High-End Jewelry and Service to the Web

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Online Shoppers to Benefit from Flexible Technology, Reduced Prices, and Expert Staff

By not cutting corners, we have managed to bring 98 years of experience to the web and provide a boutique shopping experience - online. We even have graduate gemologists answer every customer call. Some other stores route customer calls to a call center, but we want to make sure our customers get the experienced answer they need every time they call in.

Premium diamond jewelry retailer H. L. Gross & Bro. has given engagement ring shoppers one more reason to purchase online with the launch of their new site Since1910.com. By integrating cutting edge technology with 5 generations of diamond retail experience, Since1910.com offers one of the most complete shopping experiences for consumers looking to buy a diamond engagement ring.

"Until now online diamond engagement ring dealers have provided inexpensive, low-quality settings so the finished product could be sold at the cheapest price," said Brad Gross, 5th generation diamond jeweler and president of Since1910. "They leverage an inferior setting to produce a cheap ring, but the design and quality of the ring is sacrificed and the consumer ends up paying the price. We have responded to a disaffected consumer base by offering hand-made and designer brands as opposed to the machine cast models that are "stamped out" in mass quantity offered by our competitors."

Since 1910 offers the largest selection of designer settings in a format that allows the consumer to create their own engagement ring from over 30,000 GIA certified diamonds. The custom diamond engagement ring engine allows consumers to see the exact price of the exact GIA certified diamond they have selected in the designer setting they choose and recalculates the complete ring price instantly.

Since1910 does not only hold high standards for the designer setting and GIA certified diamonds they sell, but also for the shopping experience itself. Unique to Since1910.com is the eternity band selector, which allows the user to choose the diamond size, shape, quality and finger size and get an immediate total price along with the number of diamonds used and the total carat weight.

"We are proud that Since1910.com is the only online jeweler who currently offers such a dynamic eternity ring feature," said Eric Peerless, CTO of Since1910.com. "By not cutting corners, we have managed to bring 98 years of experience to the web and provide a boutique shopping experience - online. We even have graduate gemologists answer every customer call. Some other stores route customer calls to a call center, but we want to make sure our customers get the experienced answer they need every time they call in."

For more information about the Since1910 diamond engagement ring engine, please visit since1910.com or Create Your Own Engagement Ring.

About Since1910.com

Since 1910 is a fifth generation couture retail Jewelry business, established in downtown Brooklyn, New York in the year 1910 as H.L. Gross & Bro. Jewelers. Combining cutting-edge technology, a designer-direct supply, and almost 100 years of first-hand experience, Since1910.com is the premier online diamond jewelry retailer and a technological leader in the online diamond retail business. Bringing brick-and-mortar quality to the online retail space, Since1910 sells only GIA certified diamonds and maintains a large selection of designer settings including Tacori, Scott Kay, Simon G., Henri Daussi and Vatche, among others.Since1910 is a member of the Jewelers Vigilante Committee, The Retail Jewelers of America and the American Gem Society (AGS).

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Bradley Gross
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