We enumerated our priorities and shared a comprehensive vision of the tradeshow presence we want to project and the experience we want to establish. nParallel's design concepts hit the mark, and they challenged us to balance our product launch with the introduction of our company brand at our first major show.
Minneapolis and Chicago (PRWEB) September 16, 2008
nParallel was selected by Entellus Medical to design, manufacture and manage its tradeshow exhibit. nParallel is an international brand communication, merchandising strategy and display agency. A member of the 2008 Inc. 5000, nParallel has been honored as one of the fastest growing private companies in the U.S. Entellus Medical recently introduced a less invasive treatment for Chronic Sinusitis (CRS) sufferers.
Entellus Medical evaluated exhibit design concepts and proposals from three agencies. "We could not have gone wrong with any of the three, but nParallel stood out. They demonstrated a thoughtful, strategic understanding of our opportunities and challenges," said Sangeeta Sahni, senior marketing manager, Entellus Medical. "We enumerated our priorities and shared a comprehensive vision of the tradeshow presence we want to project and the experience we want to establish. nParallel's design concepts hit the mark, and they challenged us to balance our product launch with the introduction of our company brand at our first major show."
Entellus Medical will make its formal debut and present its FinESS™ Sinus Treatment at the annual meeting of the American Academy of Otolaryngology-Head and Neck Surgery (AAO-HNS). The meeting will be held at McCormick Place in Chicago, Ill., September 21-24, 2008. The event is the world's largest annual gathering of physician specialists who treat the ear, nose, throat (ENT) and related structures of the head and neck. It is expected to draw approximately 8,500 attendees and more than 300 exhibitors. Entellus Medical will be located in its new 20x20-foot island exhibit at booth space #159.
About Entellus Medical
Founded in 2006, Entellus Medical is focused on providing unique solutions to address the unmet needs of Ear, Nose, Throat (ENT) physicians, their patients, and payers through the development of innovative device technology and treatment. Based in Maple Grove, Minn., Entellus Medical recently introduced FinESS™ Sinus Treatment, a simple and direct approach to effectively treat patients with chronic sinusitis in the maxillary and/or anterior ethmoid sinuses. For more information about Entellus Medical and FinESS Sinus Treatment, please contact us at 763/463-1595 or http://www.entellusmedical.com.
Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales -- if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (http://www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.