Salt Lake City, Utah (PRWEB) September 13, 2008
McCulley/Cuppan consultants contribute chapter to the newly published book: Rhetoric of Healthcare: Essays toward a New Disciplinary Inquiry.
The book is a collection of essays that initiates inquiry into the role of rhetoric in various healthcare and medical discourses and examines what rhetoric---as a discipline in its own right---can contribute.
Gregory Cuppan, Managing Principal of McCulley/Cuppan and Senior Consultants, Philip Bernick and Stephen Bernhardt contributed as co-authors the chapter: "The Genre of the Clinical Study Report in Drug Development
Rhetoric in Healthcare, the first published volume in medical rhetoric as such, brings rhetorical inquiry to the fields of medicine, health, and disease, as well as the discursive and writing modes within and about them. The chapters illustrate the wide range of topics and analytic strategies rhetoricians bring to a complex social problem. They also offer valuable new insights into several medical disciplines and the languages essential to them.
The essay by Bernick, Bernhardt, and Cuppan provides an examination of the very complex genre of the experimental clinical research report and how this writing differs from other forms of research writing.
Bernick, Bernhardt, and Cuppan were asked to contribute to this book based on their extensive experience at McCulley/Cuppan consulting to the drug industry. Collectively they have worked with over 50 pharmaceutical companies to assess, coordinate or improve the communication quality of literally hundreds of clinical research reports. McCulley/Cuppan provides a full range of consulting, training, and writing support to the pharmaceutical R&D industry. The consulting practice is designed to help teams and companies plan and articulate document development strategies, identify issues that documents must address, and find ways to bring team intelligence to the final written products.
The book is published by Hampton Press and further details can be found on their web site.