Sourcing Strategy Summit in Chicago for HR Leaders Features Key Insights by Lou Adler and Shaker Recruitment Advertising

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Lou Adler and Shaker Recruitment Advertising to discuss early intervention sourcing strategies at Chicago event for HR Leaders.

Companies need to use the latest technology and tools to grab the attention of top performers.

The Adler Group, a training and consulting company focused on Performance-based Hiring(sm), today announced a Chicago IL, mini-Summit for HR leaders to address sourcing strategies for 2009, 2010, and beyond.

Lou Adler will be joined by Shaker Recruitment Advertising & Communication’s Christine Johnson, Director, Global Client Management and Christopher Stone, Director, Business Strategy. They will share insights on some of the latest talent attraction strategies, which embrace emerging media and innovative recruitment marketing solutions.

The Internet has turned sourcing on its head. Whether it’s targeted behavioral advertising, the use of Web 2.0 consumer marketing tools, or leveraging technology or networking, those that want an increasing share of top performers need to develop a high-level sourcing strategy tapping into the latest tools and techniques. The challenges and tools are changing faster than most companies can respond. Leap-frogging the competition using an early-adopter strategy is a critical component of an aggressive multi-channel sourcing program.

“If you have not developed an early intervention sourcing strategy, you are targeting the leftovers,” says Lou Adler, President of The Adler Group. “Companies need to use the latest technology and tools to grab the attention of top performers.” Christine Johnson, Director Global Client Management at Shaker will discuss how relevant and content-rich communication strategies can increase the likelihood of candidate-to-employee conversions. “Companies must engage passive candidates on their own terms,” says Johnson. “It’s not what you think you should tell candidates about your company; it’s more about what the candidates actually want to hear. If you can get this equation right, candidates will become invested, and then the relationship can evolve.” Christopher Stone, Director Business Strategy at Shaker, will wrap up by sharing highlights from his agency’s recent media paper “Social Media Use and its Implications within the Recruitment Marketing and Employment Industry.”

To be considered for this invitation-only mini-Summit for HR Managers and higher, or to learn more, go to our website.

Beeline, the workforce solutions business unit of MPS Group, Inc. (NYSE:MPS) and Shaker Recruitment Advertising & Communications (Oak Park, IL), are sponsors of this event.

About The Adler Group
The Adler Group is a leading training and consulting firm helping mid-size and large international organizations find, recruit, and hire more top talent. The company created the Performance-based Hiringsm system now used world-wide. Over the past 15 years the company has trained more than 25,000 recruiters and hiring managers in the latest interviewing and selection, sourcing, and recruiting techniques. Some of the company’s clients include AIG Insurance, Wells Fargo, the YMCA, Yahoo!, Broadcom, Quest Software, Cognos Software, Dallas Semiconductor, Booz Allen, KPMG and HealthEast Care Systems. For more information please visit or call 888-878-1388.

About Shaker Recruitment Advertising & Communications
Shaker Recruitment Advertising & Communications has 57 years of experience helping organizations realize their business objectives by connecting them with top talent through strategies that include employer branding, candidate and employee communications, interactive media and marketing solutions, creative campaign development, web analytics, metrics and more. Shaker is headquartered in Oak Park, IL, with branch offices in Florida, New Jersey, and a business development office in New York.

About Beeline
Beeline provides workforce solutions that allow leading companies, healthcare organizations, and government entities to effectively manage employee recruitment, development, and retention. Beeline streamlines the deployment of permanent, contract and project based labor through learning management, performance management, talent management, and eLearning. Beeline CWS (contingent workforce solutions) is a leader in vendor management software and services. For more information, please visit

Media contacts:
Kathy Barton                            
VP Business Development and Marketing, The Adler Group            
Voice: (888) 878-1388 x127            
Email: kathy (at)

Christina Ajam
Marketing Consultant, The Adler Group
Voice: (408) 978-2899
Email: christina (at)

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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