New Franchise Consulting Business Launched Despite Sluggish Economy

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Franchise veterans use expertise to consult new business startups and provide franchise development services for existing franchise companies.

Virginia-based FranchiseThis! has launched itself as a new business startup despite a struggling national economy. The company is wholly-owned by JTH Tax Inc. (dba Liberty Tax Service), which currently ranks in the top 10 fastest growing franchises based on the latest Franchise 500 listing by The founding mission of FranchiseThis! is to share its expertise in franchising to help emerging business concepts launch a national franchise campaign of their own. FranchiseThis! can also help existing franchisors in a number of different ways, including analysis of current sales systems, recommended structure changes, outsourcing of franchise sales, sales campaigns for single units and area development territories, and re-launching of company brands, just to name a few.

The CEO of FranchiseThis! is Mark C. Johnson, an industry leader in franchising for more than 16 years, having held senior level positions with the likes of Jackson-Hewitt and Liberty Tax Service. Most recently at Liberty Tax Service, Mr. Johnson was responsible for implementing the model for area development that helped fuel the company's explosive growth. This area development business model has been touted in the franchise world as the model for success for emerging franchises considering area development expansion.

"My vision at FranchiseThis! is to diminish the learning curve for new and existing franchisors alike," said Johnson. "We can collapse timeframes while at the same time executing the clients plan for growth. These are exciting times because we get to help fulfill people's dreams by providing them with a blueprint for success."

Though only 112 new franchise concepts were registered with the Federal Trade Commission in the first quarter of 2008 as compared to 265 in the same period in 2007, according to FRANdata, the fact remains that companies continue to grow and people are still pursuing their dreams of owning their own business despite an uncertain economy. Furthermore, the franchising industry as a whole continues to thrive and outpace its competitors in other business sectors as the March, 2008 International Franchise Association findings revealed, showing that the direct economic output of franchise opportunities grew by more than 40 percent to $880 billion from the previous year.

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About FranchiseThis!:

FranchiseThis! uses its expertise in franchise development by evaluating a potential client's needs, and then plans a strategic launch specific to meeting those needs. FranchiseThis! starts with a detailed and frank analysis of a new concept to assess whether or not that concept can be franchised. Furthermore, FranchiseThis! can help with a client's franchise sales whether in restructuring an existing sales system or if the franchise sales are outsourced entirely to the FT team.

FranchiseThis! takes an unbiased approach to helping individuals on the path to franchising a business, and helps companies develop their brands throughout the world. They research the concepts and the companies they take on as clients, holding a low acceptance rate and high adherence to its own mission and values, thereby making FT and their clients the best in their class.

The company is led by CEO Mark C. Johnson, a 16-year franchise veteran. Mr. Johnson was responsible for implementing the model for Area Development at Liberty Tax Service, and most notably bringing close to $90 million in revenue for the company over the last several years. In fact, many in the industry have touted the Area Development program at Liberty Tax as the model of success for emerging franchises considering Area Development.

FranchiseThis! is a member of the International Franchise Association.


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Barry Asimos
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