Rubenstein Public Relations Hired to Represent Guernsey's Auction of Yankee Memorabilia
Auction Features Over 400 Irreplaceable Items from Yankee Baseball History
New York, NY (PRWEB) September 15, 2008 -- Guernsey's, the three-decade-old auction house famous for presenting the finest cultural and historical artifacts, has hired Rubenstein Public Relations (RPR) to publicize its upcoming auction featuring hundreds of unique items celebrating Yankee history and the legendary baseball stadium.
The over 400 items up for auction include original architectural drawings used to build Yankee Stadium in the early 1920s; items signed, worn or used by Yankee greats Babe Ruth, Lou Gehrig, Joe DiMaggio and Mickey Mantle; and Yankee World Championship rings.
"We are pleased once again to partner with Rubenstein Public Relations to bring attention to this unique auction," said Arlan Ettinger, president of Guernsey's. "New Yorkers and baseball fans alike will appreciate these rare treasures."
RPR will generate feature placements on the auction in national print and broadcast outlets.
"We are thrilled to raise awareness of the history and legacy of the Yankees franchise," said RPR President Richard Rubenstein.
The auction will be held on October 18 at Madison Square Garden. In addition to Yankees memorabilia, the auction will feature two coveted Boston Red Sox items: a letter to Babe Ruth, who was still with the Red Sox, offering the slugger a cash bonus to hit more home runs and the team's 1912 World Series trophy.
RPR (www.rubensteinpr.com) has represented Guernsey's in past auctions, including those pertaining to John F. Kennedy, Elvis Presley, Jerry Garcia, John Coltrane and Mickey Mantle.
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