We know that most Ambu customers purchase these products from a sales rep
Louisville, KY (Vocus) September 15, 2008
The Internet’s largest marketplace for surgical supplies and medical devices just got a little larger. ORSupply.com proudly announced today that a new partnership with Ambu USA would make Ambu Aura laryngeal masks, Spur II resuscitation bags and Perfit extrication collars available via ORSupply.com’s new easy-to-use shopping interface.
Ambu – a leading international manufacturer of products for cardiology, neurology, immobilization and respiratory care – has long been a market leader in the U.S. and Europe. Most notably, Ambu’s brand name has become synonymous with resuscitation bags in the domestic hospital and ambulatory markets. This new partnership will help bolster Ambu’s market share to similar levels among the American surgery centers and research facilities that compose ORSupply.com’s rapidly-growing customer base.
“We know that most Ambu customers purchase these products from a sales rep,” remarked ORSupply.com’s Director of E-commerce, Jason Rezvanian, “and we recognize the importance of seeing the product in action; knowing how it works, why it’s superior. So we’ve included video demonstrations with every product, and specially trained our customer service staff so that they know these products in and out.”
ORSupply.com’s virtual product tours and simulated demonstrations represent a step forward for physicians who prefer to see more than just a brief description and a set of technical specifications when they purchase surgical supplies and medical devices online. “Customers want the information and the insight to make smart, confident purchases online, and we’re going to give it to them.” Rezvanian quipped, adding, “Going forward, we’d like to offer this same level of engagement for all of our products, to all of our customers.”
ORSupply.com is a division of DRE Inc. that specializes in distributing surgical supplies and medical devices to hospitals, surgery centers, medical clinics, and research labs in the United States and Canada. ORSupply.com's goal is to provide physicians and administrators with a simple, informative online shopping experience for all their anesthesia, cautery, diagnostic, emergency, monitoring, respiratory and surgical needs.