Armed Forces Insurance Joins Bell Helicopter Armed Forces Bowl Team

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With the Bell Helicopter Armed Forces Bowl four months away, the staff for the sixth annual post-season collegiate football game has been busy securing a three-year partnership agreement with Armed Forces Insurance of Leavenworth, Kansas.

Armed Forces Insurance will play a big part in the development of the bowl game along with helping us honor an outstanding American citizen during the half-time presentation.

With the Bell Helicopter Armed Forces Bowl four months away, the staff for the sixth annual post-season collegiate football game has been busy securing a three-year partnership agreement with Armed Forces Insurance of Leavenworth, Kansas.

As the exclusive and Official Insurance Partner of the Bell Helicopter Armed Forces Bowl, Armed Forces Insurance will take on three important roles: the co-Presenting Partner of the Team Kickoff Luncheon, the title Partner of the Armed Forces Adventure Area and the Presenting Partner of the Great American Patriot Award. The AFI logo will appear on the playing field's 25 yard line, and the company will participate in spots in ESPN's TV & Radio Broadcasts.

"Our military theme has been extremely successful the past two years---it's helped us attract partnerships from within the military business fields," said Tom Starr, Executive Director of the Bell Helicopter Armed Forces Bowl. "Armed Forces Insurance will play a big part in the development of the bowl game along with helping us honor an outstanding American citizen during the half-time presentation."

Retired Colonel Tom Dials, president and chairman of Armed Forces Insurance, echoed Starr's comments. "The Bell Helicopter Armed Forces Bowl honors our military personnel, who work tirelessly to make the U.S. a better and safer place for its citizens," he said. "With this partnership, we give something back to our members in a way that recognizes them for their outstanding service to our country."

About Armed Forces Insurance
AFI was founded in 1887 by military leaders with a single mission: to protect the people who protect our nation. The company provides premium quality, competitively-priced property and casualty insurance to military professionals throughout the United States and overseas. Headquartered in Leavenworth, Kansas, AFI understands that military members have unique circumstances and insurance needs, enabling the company to offer a level of personalized service that's unequaled in the industry. For more information, visit the Web site at http://www.afi.org or call 800/495-8234.

About the Bell Helicopter Armed Forces Bowl
The Bell Helicopter Armed Forces Bowl, owned and operated by ESPN Regional Television (ERT), will be televised live from Amon G. Carter Stadium on Monday, December 31, at 11 a.m. (CST) on ESPN. The Bell Helicopter Armed Forces Bowl will feature schools from Conference USA and the Mountain West Conference.

With Patriotic overtones featuring all five branches of the military, the 2008 Bell Helicopter Armed Forces Bowl will include a free fanfest area hosted by Armed Forces Insurance and will showcase military hardware from all branches of service; a flyover; a demonstration by one of the top military skydiving teams; induction ceremonies on the field; a military band and honor guard; and the half-time presentation of the Armed Forces Insurance "Great American Patriot Award."

A Textron Inc. Company, Bell Helicopter agreed August 23, 2006, to be the title partner for the post-season college football game formerly known as the PlainsCapital Fort Worth Bowl (2003, 2004) and the Fort Worth Bowl (2005), which is now the Armed Forces Bowl. With those changes, the official name is the Bell Helicopter Armed Forces Bowl. On December 6, 2007, Bell Helicopter exercised its option for title partnership of the game for 2008 and 2009.

Ticket prices for the Bell Helicopter Armed Forces Bowl are $50 for sideline seats, $40 for upper deck seats and $15 for end-zone tickets. Military veterans receive half off any $50 or $40 seat and active-duty personnel get in free via the Bell Helicopter Armed Forces Bowl corporate military ticket underwriting program. A portion of local ticket sales will go to designated military charities. Tickets for this year's game can be obtained by calling the Bell Helicopter Armed Forces Bowl office at 817/810-0012, or by going to the Web site for more information at http://www.ArmedForcesBowl.com.

Contact:
Lara Holy
Weyforth-Haas Marketing
913/901-2119
holyl@whmdelivers.com

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Lara Holy
Armed Forces Insurance
913-901-2119
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