Zemanta Adds Seed Funding From Union Square Ventures Seedcamp 2007 Winner Receives First Investment from U.S. Firm

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Zemanta (http://www.zemanta.com), the leading provider of content creation and discovery tools for bloggers around the world, today announced that the company had received seed funding from Union Square Ventures, the first American investor for the Slovenia founded company. The funds will be used to expand the company's business development operations in the US.

But as I've used Zemanta more and more, I've come to realize that it can and should recommend many other things to me while I create content. What Zemanta has really built is the equivalent of adwords for content creators.

Zemanta (http://www.zemanta.com), the leading provider of content creation and discovery tools for bloggers around the world, today announced that the company had received seed funding from Union Square Ventures, the first American investor for the Slovenia founded company. The funds will be used to expand the company's business development operations in the US.

By applying advanced text-processing algorithms, Zemanta reads user-created text, such as a blog post, article or web page, and recognizes the contextual content. Zemanta then combs the web for the most relevant images, smart links, keywords and text, and instantly serves these results so the user can enrich his or her content.

"I've been using Zemanta for several months on my personal blogs and it's changed the way I work. Now I write and do my research at the same time, it's a more efficient way to blog. In addition to recommending related content for me to read (and link to), Zemanta recommends images, hyperlinks and tags, all of which are incredibly useful to me," said Fred Wilson, partner, Union Square Ventures. "But as I've used Zemanta more and more, I've come to realize that it can and should recommend many other things to me while I create content. What Zemanta has really built is the equivalent of adwords for content creators."

Zemanta was founded in May 2007 by Boštjan Špetič and Andraž Tori, with the goal of simplifying the creation of online content. In September 2007, Zemanta was chosen as one of the winners of Seedcamp, an annual week-long event that brings together EMEA-based entrepreneurs who compete for venture capital funding. In March, Zemanta launched its beta service for bloggers which has been enthusiastically adopted among early adopters.

"Since HTML was introduced 10 years ago, online content tools have been largely unchanged," said Boštjan Špetič, Zemanta's director of products, Zemanta. "We are changing the way people blog today and our mission is to transform the way online content is produced. Now, with the guidance and connections of Union Square Group, we can take our work to the next level."

To date, Zemanta has also raised investment capital from Eden Ventures and The Accelerator Group.

About Zemanta
Zemanta the leading provider of content creation and discovery tools for bloggers around the world, has created an easy-to-use way to up your blogging game. With Zemanta, you can reach across the Internet to bring the photos, links, tags, reblogs and documents that add depth, credibility and entertainment to your blog. More importantly they help you increase you readership and hold onto your audience. A browser plug-in that also works within your blogging service, Zemanta delivers "smart sources", which appear as you are typing. Available for FireFox and Internet Explorer, Zemanta works with multiple blogging engines including WordPress, MovableType and TypePad, Blogger, and 7 more. Zemanta is backed by Union Square Ventures, Eden Ventures and The Accelerator Group.

Press Contact:
Bostjan Spetic
Zemanta ltd.
+386 31 565 846
bostjan @ zemanta.com

Clarissa Horowitz
Sparkpr for Zemanta
415.321.1881
clarissa @ sparkpr.com

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