Until Java Juice, premium portable organic extract did not exist
Venice, CA (PRWEB) September 16, 2008
Java Juice® founder, master coffee roaster and outdoor enthusiast Richard Karno has created an alternative for organic coffee lovers on the move. "Getting your cup of joe on the road has always been easy, as long as you didn't mind paying obscene corporate coffee-chain prices or suffering through undrinkable hotel lobby coffee. Now with Java Juice and H2O, you're good to go, " he says.
Today, the start-up gets thank- you postcards and emails daily from the top of K2 to Kyoto ryokans, Beijing tourists to Belgian businessmen, because his delicious organic brew comes in tiny transportable packets you just mix with water to taste. The result is an industry first.
ABC -Already Brewed Coffee. Karno defied the usual practice of using commercial grade coffee beans to make his extract and instead, chose the same ultra-high quality organic coffee beans he roasts for his organic coffee cafes in Los Angeles, Groundwork Coffee Company, (http:/http://www.groundworkcoffee.com). The result is a superior coffee taste in a product that provides go-anywhere convenience. "Until Java Juice, premium portable organic extract did not exist," explains Karno, who is known for his commitment to progressive relationship coffee buying practices. The extract is sourced from fairly traded, shade-grown, certified organic coffee beans from all over the world.
While Java Juice is was created as a fine culinary ingredient for organic chefs and blended drinks in coffee houses, packaging it in sturdy pouches made investors recognize Java Juice as a phenom in an entirely new field, Sustainable Travel Products. Java Juice is portable, comes in liquid form, so all you need to do is mix it with hot or cold water; unlike powder-based, tasteless instant coffee, the product is liquid, and doesn't need to dissolve. The packets even have a PSI rating of 200 pounds, so they'll take a beating in your luggage without bursting. Imagine a portable espresso machine that weighs a half an ounce, yet won't crush. The original flavor has been in high demand along with this year's three new Java Juice flavors: Swiss Water Decaf, French Vanilla and Hazelnut.
"With Java Juice, we have created a product where each packet you carry with you contains a cup of great tasting, organic and socially responsible coffee. And… you can't crush
Java Juice® is the number #1 portable coffee extract. 100% organic liquid coffee extract made in the USA from the finest Arabica beans. It contains no chemicals, preservatives, fat or sugar; is anti-oxidant rich, fairly traded, kosher, and shade grown. Available at fine travel outfitters such as REI and Adventure 16. For more information, please visit http://www.javajuiceextract.com
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