Heatwave Approaches Critical Mass

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Billy Cain, Award-winning Producer and Co-Founder of Critical Mass Interactive, joins Heatwave as Producer of the Central Studio Games division.

Ever since CMI worked with Anthony at EA, I've known that we share a vision for how to do it better

Heatwave™ Interactive announced today that it has hired Billy Cain, Co-founder of Critical Mass Interactive, as Producer of Central Studio's Games division. Mr. Cain will become a silent partner at CMI while he gives his full professional attention to production and game operations at Heatwave.

"With significant contributions to over 125 shipped titles on almost every platform imaginable, Billy is one of the most experienced and well liked Producers in the games business," said Anthony Castoro, Heatwave's President and Chief Creative Officer. "In addition to his strong reputation as an award-winning Producer and highly connected problem solver, Billy is committed to improving the overall game industry as evidenced by his active mentorship and participation in various industry organizations both local and international."

Mr. Cain was drawn to Heatwave Interactive because of its unique business model focused on disciplined pre-production, rapid iteration and collaborative development. "Ever since CMI worked with Anthony at EA, I've known that we share a vision for how to do it better," said Billy Cain. "Anthony and Donn 'walk the walk,' and together we're building the kind of company any game developer would be thrilled to be a part of."

"We are very pleased to support the growth of Heatwave Interactive," commented Matt Scibilia, CEO of Critical Mass Interactive. "We'd like to congratulate Billy, Anthony and Donn on this important announcement!"

Heatwave™ Interactive is currently developing several new titles for games, film and television. The addition of a proven game Producer with extensive internal and external development experience to the Central Studio is vital to the company's business model. Critical Mass Interactive will continue to operate its business with Mr. Cain as a silent partner.

About Heatwave™ Interactive:
Founded in early 2007 by games industry veteran Anthony Castoro (EA, Sony Online Entertainment, Codemasters) and successful entrepreneur Donn Clendenon (MPG-Net, World Gaming Corporation, I-Sun Networks), Heatwave™ Interactive is an entertainment production company developing original and licensed games that crossover to film and television. Staffed by veterans from multiple media industries, Heatwave's team members are credited with over 150 commercial video games including Wing Commander (series), Battlefield 2 (series), Ultima Online (series), Star Wars (various), Lord of the Rings Online: Shadows of Angmar, and Richard Garriott's Tabula Rasa. Supporting the Central Studio is a Board of Advisors, including Jason Bell, CEO of Chrysalis Games, formerly of Turbine, Atari, EA, and Kesmai; Ann E. Kronen, formerly of Atari, Humongous Entertainment, Disney, Phillips, and Broderbund Software; and Charles J. Weber, CEO of Weber Communications, formerly of LucasFilm Ltd.

About Critical Mass Interactive:
Critical Mass Interactive delivers a wide variety of services, including full game production from concept to completion on any platform, any type of outsourcing including concept sketches and storyboards, 3 dimensional models for in-game or marketing materials, design documents, and more. Clients include: Electronic Arts, Spark Unlimited, Majesco, THQ / Relic, NCsoft, and the United States Air Force. Visit them on the Web at http://www.criticalmassinteractive.com
Interested parties can email info @ heatwaveinteractive.com or visit the website at http://www.heatwaveinteractive.com for more information.

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Kimberly Castoro
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