Research shows that 40 to 90 percent of sales are sourced through channel partners, and yet 50 percent of companies are concerned about channel alignment strategies. This is a significant disconnect
ST. Louis, MO (Vocus) September 16, 2008
In today's economy, technology companies increasingly are relying on channel partners to sell their products. However vendors are plagued with a lack of channel alignment. A new whitepaper released by Maritz, a global leader in sales and marketing services, advises vendor companies on how to develop effective channel partner management solutions, create partner allies and drive unprecedented growth.
"Research shows that 40 to 90 percent of sales are sourced through channel partners, and yet 50 percent of companies are concerned about channel alignment strategies. This is a significant disconnect," said Mike Spellecy, vice president and managing consultant for Maritz' channel effectiveness practice.
According to Spellecy, partners want technology companies to understand and support their business goals and to collaborate with them to achieve shared success. Maritz' channel management solution maximizes technology companies' relationships with channel partners, helping them build true partner allies.
To learn more about channel partner management and Maritz channel management solutions download the "Driving Channel Performance" whitepaper for free today.
St. Louis-based Maritz is a sales and marketing services company, which helps companies achieve their full potential through understanding, enabling, and motivating employees, channel partners, and customers. Maritz provides market and customer research, communications, learning solutions, incentive initiatives, meetings and event management, rewards and recognition, travel management services and customer loyalty programs.
For more information, visit Maritz.com or contact us at 1-877-4MARITZ.