London (PRWEB) September 17, 2008
viagogo, Europe's leading secondary ticketing company, and the National Basketball Association (NBA) today announced they have expanded their partnership for NBA Europe Live 2008 presented by EA SPORTS™. viagogo will serve as a pan-European partner and the official secondary ticketing partner of the NBA's tour of Europe.
As the tour's official secondary ticketing partner , viagogo will provide fans with a safe and guaranteed way to buy and sell tickets for the four NBA games in Europe this October. All tickets are 100% guaranteed.
Eric Baker, CEO of viagogo said: "NBA Europe Live is now established in the European sporting calendar and this year's games are set to be the most popular yet. viagogo provides fans with access to all the best live sporting events so we're delighted to be able to offer fans in the UK, France, Germany and Spain the best of basketball on the only official resale site for these games."
NBA Europe Live 2008 will tip-off in Paris on Oct. 9 when the Heat and the Nets face-off at the Palais Omnisports de Paris Bercy, followed by the London game at the O2. The New Orleans Hornets and Washington Wizards will continue the Europe Live schedule in Berlin on Oct. 14 at the O2 World, with the finale of the four-game tour on Oct. 17 at the Palau Sant Jordi in Barcelona.
Last year's seven NBA Europe Live games drew more than 10.3 million viewers, 75,000 spectators, and were supported by 23 marketing partners. Following NBA Europe Live 2008, NBA teams will have played 48 games in 18 cities in Europe over the past two decades.
To buy or sell tickets to this year's NBA Europe Live games, click on http://www.viagogo.co.uk/NBA. For more information on 2008 NBA Europe Live presented by EA SPORTS™ visit http://www.nba.com/europelive2008.