LocalTel Selects MediaTraks' Search Engine Marketing (SEM) Platform

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MediaTraks lands Independent Yellow Pages Publisher LocalTel, which will offer new online Search Engine leads to local print advertisers via the MediaTraks' SEM Platform.

MediaTraks (http://www.mediatraks.com), a global solution provider bringing together buyers and sellers of local advertising, has added LocalTel, Inc. as its newest client. LocalTel will use MediaTraks' Search Engine Marketing (SEM) Platform to manage customers' pay-per-click advertising campaigns on Google, Yahoo and MSN. LocalTel is a leading Independent Yellow Pages Publisher, specializing in community-specific books throughout New England.

MediaTraks' SEM Platform is an online tool that centralizes SEM campaign management for sellers of local advertising. The Platform enables clients to efficiently buy, optimize, report on and bill for their customers' Google, Yahoo and MSN search marketing campaigns through a single web-based solution.

Easy-to-use modules within the SEM Platform allow clients to create and post ad campaigns that can run simultaneously on all three search engines. Users can also set campaign management parameters, consolidate performance reporting, and automate campaign optimization. In addition, the Platform's Performance Dashboard translates granular data into high-level performance and cost analysis across all advertisers and campaigns.

MediaTraks' SEM Platform clients include Yellow Pages publishers and agencies seeking to provide their advertising customers with qualified online leads. For more information on the SEM Platform and other solutions from MediaTraks, visit http://www.mediatraks.com or call 888-532-0908.

About MediaTraks:
MediaTraks Global, LLC (http://www.mediatraks.com) brings together buyers and sellers of local online advertising across the nation and around the world. Founded by a group of media, web and telecom veterans with more than 100 years' combined industry experience, MediaTraks anticipates and fulfills the next-generation needs of advertisers, agencies and website publishers. MediaTraks offers a suite of web-based solutions and is headquartered in Miami, Florida.

About LocalTel, Inc.:
LocalTel is a leader in independent yellow pages advertising, offering business advertisements in community-specific books. Compared with larger regional directories, LocalTel offers advertisers lower rates and higher returns on their advertising dollars, enabling businesses to promote their services in the towns they want to serve. In addition to community directory solutions, LocalTel offers comprehensive direct marketing programs to ensure their customers are found wherever consumers are looking. The Internet Marketing division of LocalTel, PageOne Local, provides local businesses the opportunity to take advantage of the power of the internet by offering a complete portfolio of online marketing strategies. For more information, visit http://www.LocalTel.com and http://www.PageOneLocal.com.

Taylor Treese, MediaTraks Global, LLC
888.532.0908 or taylor@mediatraks.com


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