Wicked Cow Entertainment Forms Marketing Alliance with Euro RSCG 4D Impact

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In a move to further strengthen sponsorship and business development opportunities for clients, Michael Hermann, president of Wicked Cow Entertainment, and Bill Meyer, CEO of Euro RSCG 4D Impact, have announced a strategic marketing alliance. The two organizations will begin work together on several opportunities involving both Impact and Wicked Cow clients. The formation of this alliance will allow Euro RSCG 4D Impact access to Wicked Cow Entertainment's unique cadre of marketing properties while also allowing Wicked Cow access to Euro's arsenal of promotional and marketing expertise.

Our alignment with Wicked Cow Entertainment will not only add value but will add another dimension of creative opportunities and strategic partnerships for our clients

In a move to further strengthen sponsorship and business development opportunities for clients, Michael Hermann, president of Wicked Cow Entertainment, and Bill Meyer, CEO of Euro RSCG 4D Impact, have announced a strategic marketing alliance. The two organizations will begin work together on several opportunities involving both Impact and Wicked Cow clients. The formation of this alliance will allow Euro RSCG 4D Impact access to Wicked Cow Entertainment's unique cadre of marketing properties while also allowing Wicked Cow access to Euro's arsenal of promotional and marketing expertise.

As part of the affiliation, Euro RSCG 4D Impact has a right of first refusal for all experiential and event initiatives for Wicked Cow clients including Wiffle Ball, Julius Erving, Kobayashi, and Big League, among others. "Our alignment with Wicked Cow Entertainment will not only add value but will add another dimension of creative opportunities and strategic partnerships for our clients," said Meyer. "This alliance will also provide the opportunity for us to work with the iconic, unique, and fun properties Wicked Cow has to offer."

"Impact is as good as it gets in the business and we're thrilled to have an alliance that adds to our clients' abilities to further connect with their fan bases in unique and immersive ways," adds Hermann, "Having the chance to reach into the experiential arena with Impact adds tremendous range to Wicked Cow's core competencies."

About Wicked Cow
Wicked Cow Entertainment (WCE) is a full-service brand strategy and business development agency that envisions, develops, deploys, negotiates, and manages brand extension projects for industry-leading clients. Dedicated to shaping the popular culture spaces their clients dominate, WCE tailors initiatives for brands hitting an inflection point or trying to grow their audience. By delivering turnkey solutions, WCE's programs accelerate brands and deliver bottom-line results. For more information, visit http://wickedcow.com.

About Euro RSCG 4D Impact
Euro RSCG 4D Impact is a leading, strategic, ROI-oriented provider of a unique spectrum of consumer-targeted marketing services with offices in Chicago, Atlanta, New York, Washington D.C., Los Angeles and Knoxville. A part of the marketing services division of Euro RSCG Worldwide - one of the world's largest fully integrated marketing communications companies -- Impact delivers meaningful, branded messages and experiences to the greatest number of targeted consumers possible… providing them with memorable, relevant encounters and the motivation to purchase. For more information, visit http://www.eurorscg-impact.com.

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