Ward/Kraft, Inc. Expands Mag Stripe Options For Plastic Cards And Mailers

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Ward/Kraft, Inc. expands plastic card offering to include eco friendly holographic green coating, more mag stripe sizes, additional encoding options and the ability to add a mag stripe to traditional and larger composite plastic products through proprietary improvements of their encoding equipment.

Ward/Kraft, Inc., the distributors choice for the complete range of composite plastic printing products, announced that proprietary improvements to their coating and mag stripe capabilities enables distributors to offer more mag stripe options and eco-friendly holographic green coating on CR-80 and larger plastic composite materials. Distributors can now offer green plastic card hologram coatings and a mag stripe on a wide range of 20 and 30 mil plastic products including postcard mailers in 4" x 5.5", 3.5" x 7.5" and similar sizes. Mag stripes with new options for 300, 650 and 2750 oe encoding can now be laid down on the new larger and the traditional credit card sized CR-80 materials. The improved offering puts the company at the forefront of plastic product solutions within the distributor channel.

The new mag stripe capabilities enable distributors to sell postcard mailers with any size stripe applied to the postcard, expanding the use and attraction to this product by direct marketing and mailing managers and companies. The new process has already been approved by the USPS making the product a viable, self-mailing alternative to embedded and inserted standard plastic cards. The green holographic coating for plastic materials provide an eco-friendly security solution for many types of plastic cards such as name badges and access control cards, as well as a great marketing addition to any card.

"Our distributors want to own the growing plastic card mailing market", said Deb Buck, General Manager of Ward/Kraft's Commercial division. "Our release of the new mag stripe capabilities on larger USPS approved mailers along with our green UV coating options gives our distributors options that the market wants to buy", continued Buck. "Our proprietary capabilities put our distributors at the front of the pack for innovative, green plastic card mailing solutions," concluded Buck.

Ward/Kraft's plastic card capabilities result in award winning solutions for the company, its distributors and their customers. Ward/Kraft customer service, sales, marketing and production teams work as a team to bring solutions like the new mag strip options and holographic "green" options to the distributor market. The customer service team is well trained in the new solutions and can be reached by phone, fax, mail and email.

About Ward/Kraft, Inc.
Ward/Kraft, Inc. is the proven industry innovator in plastic products, with competitively priced innovative solutions delivered right and on-time. For more than 35 years, Ward/Kraft has provided distributors with award winning customer service and product offerings that include PEAK and other industry excellence awards.

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Gina Holt
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