Eluma Unveils New Features Including Read-Write Web Portal and Facebook Integration at Web 2.0 Expo in New York City

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Full Portal Access provides users with ubiquitous access to their Eluma content; "Collections" extends Eluma's capabilities to Facebook users

We have been working for the past two years to build a solution that incorporates the best technologies and the best sets of features on the market to address this problem. We've built Eluma to help individuals be more productive and to have some fun along the way.

Eluma, a provider of Internet productivity software, today announced it is demonstrating exciting new features at Web 2.0 Expo New York. New capabilities include read-write Web portal access to user accounts; a Facebook application for encouraging contributions from friends; and new ways for users to share recommended content. All elements of Eluma, including the Web portal, Facebook application, desktop client and browser toolbars work together in a fully synchronized manner, making it easier for users to collect, organize, and share online information.

"We know people are looking for easy-to-use tools to help them manage the problem of information overload on the Web," said Richard Buck, CEO and co-founder of Eluma. "We have been working for the past two years to build a solution that incorporates the best technologies and the best sets of features on the market to address this problem. We've built Eluma to help individuals be more productive and to have some fun along the way."

"Collections," Eluma's new Facebook application, extends Eluma to enable Facebook users to encourage their friends to suggest links that help answer questions they pose. Friends can suggest new links and rate existing links. The Facebook member posting the topics can accept or reject any of the suggestions to the collection, and the accepted links are organized and stored as Eluma collections that are accessible within Facebook as well as within the Eluma application.

In addition to "Collections," Eluma will be demonstrating various new features that simplify collecting, organizing, and sharing online information during the conference, including:

Secure Web Portal Access:
Eluma is demonstrating its new, read-write Web portal access to Eluma accounts, which stays automatically synchronized with the desktop client, the browser toolbars, and with Facebook Collections. The desktop client provides superior performance and usability, and offline access, while the Web portal provides Eluma users with full access to their content from any browser while traveling, or from public computers.

Enhancements to the Eluma Desktop and Toolbars:
Eluma will preview various new features in the desktop client and toolbars, including enhanced sharing capabilities, expanded offline access to content, and a streamlined user interface.

More Public Collections:
The public collections that are discoverable within Eluma continues to grow, with over 500 public collections across a wide range of topics now available.

Background
Eluma combines functionality from newsreader, favorites manager, desktop alert and social bookmarking tools into a single application that streamlines the productivity of Web users. Launched in beta earlier this year, Eluma provides a simpler way for people to collect online content directly from the browser; organize it the moment it's found using folders, tags, flags, and rules-based folders; and share it with one or more people, or with all Eluma users. Eluma also merges social search techniques with traditional search, providing capabilities to identify content and collections of content that others have published and recommended alongside traditional search engine results. Finally, since Eluma includes a desktop client, it provides a superior usability experience compared with browser-only solutions, enables users to select any information they choose to be delivered as alerts directly to their desktops, and provides offline access to content. The entire Eluma experience is automatically backed up and synchronized across all of a user's machines.

Eluma is currently available free of charge at http://www.eluma.com. Visit Eluma at Booth 1811 at the Web 2.0 Expo at the Jacob Javits Center in New York through Sept. 18, 2008.

About Eluma
Eluma was founded on the premise that finding the most relevant information on the Internet and keeping it organized should be simple and fun. Eluma builds software that improves personal Web organization and productivity while helping people discover and share the best of the Web. Eluma launched Eluma 1.0, which was available only to brands, at DEMOfall 2006, the premier launch venue for new products, technologies and companies, where it was awarded the prestigious DEMOgod award. Eluma recently introduced Eluma 2.0, a productivity tool that extends the capabilities of Eluma 1.0 to address the needs of users and enterprises, in addition to brands. Eluma is a privately-funded software company located in Tewksbury, Massachusetts.
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Pamela Woodford
Eluma
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