Eluma Launches New Private Label Program for Online Content Providers; Fosters Loyalty and Deeper Connections With Online Audiences

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Program allows brands to maintain an always-on channel to users, increase Web site traffic and encourage interaction with users.

Brand loyalty is the holy grail of marketing

Eluma, a provider of Internet productivity software, today announced the launch of Eluma Private Label, a program designed to offer online content providers, including media properties, blogs, retailers, and other Web publishers, a unique way to increase visitor loyalty and raise content visibility. Eluma Private Label is a new program that enables any online content provider to offer a custom branded version of Eluma's software to its visitors directly from their Web site. Eluma's desktop application and browser toolbars, which make it easy to collect, manage and organize any type of Web content, can now be customized to display a brand's unique look and feel, and can be pre-populated with specific RSS feeds, Web pages, video, audio, and desktop alerts by the brand.

As marketers continue to look for new ways to strengthen bonds with existing customers, Eluma Private Label complements other online initiatives by creating a direct channel to deliver brand-specific content to users. By offering an opt in, always on channel through which customers can be alerted to late breaking news and promotions, brands create deeper connections with customers. And by giving consumers a powerful tool to organize all of their Web content, brands can help ease the burden of information overload, fostering goodwill.

"Brand loyalty is the holy grail of marketing," said Richard Buck, CEO of Eluma. "While Web sites are full of useful information, brands rarely fully leverage their existing content to build stronger connections with their customers. Using Eluma Private Label, content providers can offer their customers a direct connection to their content and offers, while providing the tools to organize and share information with others. We built Eluma Private Label to make it a no-brainer for brands to offer their content to their customers in this way."

Benefits of Eluma Private Label include:

Opt in, Always On Connection To Visitors
Eluma Private Label offers content providers the ability to create and maintain an always on connection to their customers. Brands can pre-subscribe their users to various RSS feeds as alerts, and can pre-populate Eluma with their specific content. Through Eluma Private Label, content providers can instantly alert customers to new offers, programming changes, late breaking news, etc., without relying on Website visits or email conversions.

Greater Content Visibility
Eluma Private Label allows content providers to create collections around various products and topics. Collections are prominently displayed above all other content in the branded application, and are also discoverable by the entire Eluma community.

Increased Brand Impressions
Eluma Private Label gives brands myriad opportunities to embed their brand identity throughout the application, including in the desktop application, in their customers' browsers, and in the system tray, to create persistent brand impressions that are not dependent on Web site visits.

Community
Eluma encourages community interaction around a content provider's content and collections, increasing loyalty, and raising the visibility of the most popular content.

Loyalty
Eluma Private Label is powerful Web organization software that helps users be more productive online. Offering Eluma Private Label is a meaningful way to strengthen loyalty with customers. Just as brands offer their most loyal customers perks like discounts and premium access, Eluma Private Label gives customers something equally as valuable - more time.

For more information on the Private Label Program, please visit http://brands.eluma.com or visit Eluma during Web 2.0 Expo New York, booth # 1813, for a demo.

About Eluma
Eluma was founded on the premise that finding the most relevant information on the Internet and keeping it organized should be simple and fun. Eluma builds software that improves personal Web organization and productivity while helping people discover and share the best of the Web. Eluma launched Eluma 1.0, which was available only to brands, at DEMOfall 2006, the premier launch venue for new products, technologies and companies, where it was awarded the prestigious DEMOgod award. Eluma recently introduced Eluma 2.0, a productivity tool that extends the capabilities of Eluma 1.0 to address the needs of users and enterprises, in addition to brands. Eluma is a privately-funded software company located in Tewksbury, Massachusetts.

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Pamela Woodford
Eluma
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