Seasons Change but Some Things Don't: Millions Are Still Dealing with Problematic Perspiration

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Noted Dermatologist, David Bank, M.D., Offers Tips for Staying Dry

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Many times people who suffer from excessive perspiration also worry about it so much that they create a spiral effect. Suffering from excessive perspiration can be a debilitating condition on an emotional, social and functional level

With cooler temperatures fast approaching, the uncomfortable feeling and worry about perspiration is a thing of the past for many men and women; however, this isn't the case for the millions who suffer from excessive perspiration, also known as hyperhidrosis.

Even in cooler temperatures, sweating can be an issue. In fact, according to two national surveys conducted for Certain Dri (http://www.certaindri.com)], the number one antiperspirant recommended by dermatologists for treating excessive perspiration for more than thirty years:

•Forty-five percent of U.S. adults* - which translates to almost 110 million people - report that perspiration is either "sometimes" or "often" a problem for them and 25 percent of these respondents indicated their perspiration "is the same regardless of season"

•Thirty percent of U.S. adults** - which translates to more than 70 million people nationwide - admit to suffering from problematic foot sweat and three-quarters of this group also battle foot odor. What's more 13 percent of these respondents also indicated that their feet always feel excessively sweaty, regardless of the season

During the cooler months, excessive perspiration is not only brought on by warm indoor temperatures and heavier clothing but also by stress and even every day tasks. "Contrary to belief, people do not sweat less in cooler weather months," says David Bank, M.D., dermatologist and director of The Center for Dermatology, Cosmetic and Laser Surgery. "Our bodies still lose up to a quart of fluid a day, but it's more noticeable. Someone with excessive perspiration, or hyperhidrosis, as it's called, will perspire even more, no matter what season it is."

Not to worry, below Dr. Bank offers a few tips on how to feel and stay dry during the cooler months while wearing the latest fashions:

•Curb the waterworks…while you sleep: Look for Certain Dri® Anti-Perspirant Roll-On with 12 percent aluminum chloride, which is the same active ingredient in prescription-strength antiperspirants, but in a gentler, non-alcohol formula. Certain Dri Anti-Perspirant is clinically tested and dermatologist-recommended as the most effective solution for excessive underarm perspiration, as well as for occasional, excessive perspiration due to stress, heat, sports, occupation, etc. Now available in a SOLID application.

•Layer Up: If you are still concerned that you might develop noticeable sweaty pits or if you experience back sweat from time to time, consider wearing a form fitting undershirt or tank top made of a fabric that wicks away perspiration from the body. This will leave you feeling dry and worry free all day.

•Chill Out: Consider relaxation techniques, such as yoga. This can help to control the stress that can also trigger perspiration. "Many times people who suffer from excessive perspiration also worry about it so much that they create a spiral effect. Suffering from excessive perspiration can be a debilitating condition on an emotional, social and functional level," says Dr. Bank.

•Stomp Out Sweat and Odor: To help keep your feet dry during the day, apply new Certain Dri Feet Moisture Control Pads to your feet at night. Formulated with 12 percent aluminum chloride and approved by the American Podiatric Medical Association, your feet will feel dry an fresh all day. For added protection and to combat foot odor sprinkle new Certain Dri Feet Microsponge Powder on your feet each morning. The powder contains the patented Microsponge Delivery System that is triggered into action with heat, friction or moisture to release five odor fighting ingredients that provide several levels of odor defense.

•Eat and Drink Right: Keep in mind certain foods and beverages can exacerbate an excessive perspiration problem and also cause increased body odor, such as drinks that contain caffeine or foods that contain high amounts of garlic or onions.

For more information about excessive perspiration, consumers can visit http://www.certaindri.com.

Survey Methodology:
*Harris Interactive® fielded the study from February 28- March 2, 2006, via its QuickQuerySM online omnibus service, interviewing a nationwide sample of 2,099 U.S. adults, among whom 1,048 indicated that perspiration is sometimes or often a problem for them.

**Harris Interactive fielded the survey on behalf of Certain Dri Feet Products from February 6-8, 2008, via its QuickQuery online omnibus service, interviewing a nationwide sample of 2,015 U.S. adults aged 18 years and older.

Note to Media: If you are interested in setting up an informative interview with Dr. David Bank or would like to receive Certain Dri product samples for review, please contact Laura Giardina at (914) 241-0086, ext. 20.

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