Working with Pearse Street was a pleasure. The communication and accessibility to the design team was tremendous throughout and made for a quick and smooth design process.
Boston, MA (Vocus) September 16, 2008
As the economy slows, more and more businesses, small and large, are looking for new ways to offset the revenue slump through creative online marketing. Many have been tapping into social network marketing as a cost-effective and targeted alternative to traditional marketing. While creating a commercial presence on networks such as MySpace and Facebook has been the new web 2.0 trend for the past few years, others are taking social network marketing to a new level by creating their own unique, customized social networking websites.
Fuchsia McInerney, C.E.O. of Pearse Street Consulting, Inc., a new media consultancy specializing in the branding and development of social networking websites, has been following the trend since early 2006 when websites such as MySpace were first beginning to achieve record-breaking statistics. "For the past few years, businesses with vision have been professionally promoting themselves on sites like MySpace, Facebook and LinkedIn. The most progressive businesses and 'serial entrepreneurs' are now creating their own industry-specific niche networks that offer the same interactive features, with unique tools that serve their particular target demographic."
This shift in focus is evidenced by McInerney's own entrepreneurial transition. Pearse Street capitalized on the MySpace market early on, creating over 300 custom Myspace designs for well known corporations, such as David's Bridal, Bigelow Tea, Mona Vie, Marie Claire and the US Soccer Federation. Ryan Lester, Advertising & Promotions Manager for US Soccer hired Pearse Street to provide high-end social network customization for the powerful sports organization's MySpace and YouTube pages. "Working with Pearse Street was a pleasure. The communication and accessibility to the design team was tremendous throughout and made for a quick and smooth design process."
Having achieved rapid success in the MySpace design market, Pearse Street quickly expanded its service set, developing an extensible PHP-driven social network platform from which to brand and build unique social networks. "The concepts that our clients are pursuing are much more than MySpace copycat websites. Each is specifically targeted to serve a unique community, allowing the client to really market effectively and monetize the site to become a valuable stream of income," says Scott Martin, Pearse Street's Project Manager.
Among the ten fastest growing companies according to LinkedIn.com--itself a well established social network connecting professionals--are MySpace, Facebook, Hewlett Packard Software and a handful of other new media related firms ranging from online animation to data recovery storage. These statistics, along with Pearse Street's own exceptional success, inspires a feeling of confidence that the new media industry will continue to thrive in any economy so long as new and improved technologies enable more effective and sophisticated ways for businesses to reach their target markets. Pearse Street provides both social networking website design and social network advertising for companies seeking to capitalize on these opportunities.
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