Zobha Fitness Apparel Launches New Maternity Line

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Sophisticated maternity wear helps moms-to-be stay fit and fashionable during pregnancy.

I wanted to create a line of performance products specifically for women who want to stay fit while pregnant. As a mother myself, I recognized a lack of comfortable yet stylish maternity wear in the fitness and yoga apparel category. I hope that my new line will help mothers-to-be feel and look great, while staying fit and healthy during their pregnancy

Zobha, the new movement in yoga and fitness apparel launched in February 2008, is expanding its already-popular collection to include a new maternity line for women who want to stay fit and fashionable during pregnancy. Flattering the graceful curves of a pregnant woman's body, Zobha's new maternity collection is purposefully designed to help moms-to-be feel chic yet comfortable whether they are in the studio, at the gym or on the go.

Jamie Hanna, founder and designer of Zobha, wanted to create a maternity line designed to accommodate and flatter the changes that occur to a woman's body during pregnancy. Careful attention to detail in construction and fit gives Zobha maternity apparel industry-leading performance, never before seen in the maternity fitness category. A fabric blend of Supplex® and Lycra® is soft to the skin, wicks moisture, and supports the body without binding, offering superior performance during work-outs. The 360° shelf bras in all the tops offer extra support and bottoms are specially designed with cotton-lined crotch-gussets. Flat seams do not itch or cause chafing, while label and care information is screen printed on the fabric so it is there when needed yet comfortable against the skin.

The Zobha maternity collection offers three top silhouettes that were taken from Zobha's core apparel collection and modified to accommodate a woman's body during pregnancy. The Jayne Halter, Katharine Tank and Classic Racerback Tank are available in stylish tones of Plum, Blue Ice, Dark Chocolate and Classic Black. The Essential Pants are specially cut to give way to a woman's growing belly but also provide support at the waist, hip, and bottom. A sleek alternative to sweatsuits and over-sized t shirts, Zobha maternity apparel is thoughtfully designed with the movements of prenatal yoga and Pilates in mind.

Hanna was inspired to extend the Zobha line to include maternity wear based on her own personal experiences as a mother and yoga teacher. "I wanted to create a line of performance products specifically for women who want to stay fit while pregnant. As a mother myself, I recognized a lack of comfortable yet stylish maternity wear in the fitness and yoga apparel category. I hope that my new line will help mothers-to-be feel and look great, while staying fit and healthy during their pregnancy," explained Hanna.

The Zobha maternity collection is currently available on the e-commerce site, http://www.zobha.com. The pieces are sized accurately to give a "true" size that is consistent throughout all styles in the line, facilitating reliable online buying. Retail prices range from $64 to $78.

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Rosina Shiliwala
Zobha
646.329.9359
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Jessica Joyce
Clifford|Bratskeir Public Relations
646.329.9356
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