Consorte's new email marketing and video advertising programs add significant value for our publishers, which can now generate new advertising revenue, while at the same time helping advertisers more effectively connect with a targeted Hispanic audience.
San Francisco, California (PRWEB) September 16, 2008
Consorte Media, a leading digital marketing company targeting the Hispanic market, today announced two new targeted advertising programs, Consorte Email and Consorte TV, for advertisers eager to reach online Hispanics. The new programs give Consorte's publisher partners additional ways to monetize their traffic, and will allow marketers to connect with online Hispanics via channels that engage and appeal to them.
Email marketing and video advertising have emerged as two of the most engaging and effective marketing platforms online today, especially when it comes to reaching the Hispanic audience. According to Forrester Research, 80% of the 23 million Hispanics online today use email. Further, a recent survey by Mintel Comperemedia showed that Hispanics welcome email promotions on average 11 times per month, whereas non-Hispanics only want to get promotional emails 7.4 times per month. With broadband connection rates of over 80%, Hispanics are also avid adopters of online video, watching and creating videos online more often than the general population.
"Advertisers are increasingly eager to reach Hispanics where they spend the most time online, including emailing and watching online videos," said Alicia Morga, CEO of Consorte Media. "Consorte's new email marketing and video advertising programs add significant value for our publishers, which can now generate new advertising revenue, while at the same time helping advertisers more effectively connect with a targeted Hispanic audience."
Working with Consorte, advertisers can either prominently sponsor a publisher's email newsletter, or place Hispanic-focused ads and promotions alongside the publisher's email communications. All emails are sent from trusted publishers to highly engaged recipients who already have a relationship with the publisher - driving maximum click-through and open rates for advertisers.
For publishers, Consorte Email is a free program that allows them to send personalized, relevant content via email to their Hispanic subscribers. Consorte manages the email list upload and delivery process, while publishers maintain complete control over their email lists and content. Consorte provides the infrastructure for publishers to target communications based on demographic and behavioral data, and using Consorte's reporting capabilities, publishers can continually monitor email delivery, performance, and revenue information
The Hispanic population is young, made up of a predominance of Gen X and Gen Y users, and these young Internet users are avid online video watchers. Some 44% of 18-27 year old online Hispanics watch video online, and 39% of 28-41 year old online Hispanics do, according to Forrester Research. Consorte TV allows advertisers to reach the large group of young, engaged Hispanics who watch videos online by placing innovative video advertising campaigns, including pre-roll ads, skins, and overlays, onto the syndicated video content.
The Consorte Video program gives publishers in the Consorte network access to a library of rights-cleared, high-quality, Hispanic-focused video content that can be effectively monetized with targeted advertising. (Consorte Media gathers and distributes video content from leading Hispanic media companies, making it available cost-effectively to its network of premium publishers.) The Consorte Video program also offers publishers a customized video player for their sites, so they can easily broadcast video content. By allowing their site visitors to view and interact with engaging, Hispanic-focused content, publishers can increase their audience size and encourage visitors to spend more time on their sites, not only generating new video advertising revenues, but also boosting overall advertising rates across their site.
Both Consorte Email and Consorte TV are now available to publishers and advertisers. For more information, visit http://www.consortemedia.com.
About Consorte Media
Consorte Media is a digital marketing company that connects advertisers with a diverse Hispanic audience online. Consorte's innovative solutions include a Premium Ad Network with hundreds of quality sites attracting a Hispanic audience, high-impact, hosted Direct Marketing Services, and SALSA™, a proprietary campaign product that blends the power of the Ad Network with the precision of Direct Marketing. Consorte Media combines an analytical approach with extensive market expertise to generate results and insights for its customers, including such top brands as Best Buy, SendMe Mobile, Dealix and Advance Auto Parts. Consorte Media is a privately held company based in San Francisco, Calif. For more information about Consorte Media, please visit http://www.consortemedia.com.