RealGifts™ Unveils New Monetization Opportunity for Facebook® Developers -- Social Value, Not Ads

RealGifts™ unveils new monetization opportunity for Facebook® developers that adds social value -- instead of pesky ads -- with its application programming interface (API). Enables users of any Facebook application to exchange real, tangible gifts without sharing addresses.

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There is a massive untapped market potential for monetization on social networks, where people interact with so many of their friends. The RealGifts API will help application developers access this valuable market.

San Diego, CA (PRWEB) September 16, 2008

RealGifts™ today announced an application programming interface (API) that enables Facebook® application developers to monetize their user base, while adding social value, by seamlessly integrating features of RealGifts into their own applications.

The API is an extension of RealGifts, the first service of its kind that allows users to purchase and exchange real, tangible gifts with their friends entirely within Facebook Platform and without ever needing to know the recipient's address. More than just an application, RealGifts is an interactive socializing tool that bridges the gap between virtual gift giving and the real world.

With the release of the RealGifts API beta, end users will benefit from the added convenience of being able to access RealGifts features from within other Facebook applications. The API will benefit users of virtual gifting applications, where the addition of real gifts brings a new level of functionality to the gifting utility. Likewise, applications that feature virtual currency or point systems will be able to enhance user engagement by offering real, tangible gifts as incentives or for auction.

Built in response to considerable interest from developers at Facebook's recent f8 conference, the RealGifts API will provide a whole new opportunity for developers to monetize their user base through shared revenue from gift sales. Integration will add value and help increase the online presence of participating applications by attracting a wider range of users and keeping them engaged with useful services.

"People love spending money on their friends -- much more than on themselves," said Patrick Shyu, founder of the HumanPets Facebook application and HumanPets.com. "There is a massive untapped market potential for monetization on social networks, where people interact with so many of their friends. The RealGifts API will help application developers access this valuable market."

RealGifts is currently accepting applicants for participation in the API's beta release. Developers should visit https://developer.real-gifts.com/signup to apply for this partnership opportunity or email inquiries@real-gifts.com for additional information.

About RealGifts
Headquartered in San Diego, California, RealGifts is a privately funded Internet company and provider of real gifting services. The RealGifts Facebook application is available at http://apps.facebook.com/realgifts.

Facebook® is a registered trademark of Facebook Inc.

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