Atlantium Technologies Launches New Product Line at International Distributors Seminar

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Atlantium Technologies officially launched its second line of ultraviolet (UV)-based Hydro-Optic Disinfection™ products at its 2nd Annual Distributors Seminar, attended by participants from 16 different countries. Existing and new distributors gathered together for a week of intensive training, learning more about the R-Series systems and getting hands-on experience on the new RZ product line, another green, sustainable, energy-efficient Atlantium disinfection system.

Atlantium Technologies officially launched its second line of ultraviolet (UV)-based Hydro-Optic Disinfection™ products at its 2nd Annual Distributors Seminar, attended by participants from 16 different countries. Existing and new distributors gathered together for a week of intensive training, learning more about the R-Series systems and getting hands-on experience on the new RZ product line.

The Atlantium distributor team also benefited from one another's experiences in bringing Hydro-Optic Disinfection technology to both similar and diverse markets around the world including the US, Italy, France, Russia and New Zealand.

Atlantium CEO, Mr. Ilan Wilf, said, "The seminar was the perfect forum at which to launch the new RZ series. We have a growing and committed group of distributors who, because they've seen the technology achieve remarkable results in numerous applications, believe in the solutions we offer water-dependent industries and drinking water suppliers. Our original R-Series broke ground just three years ago and interest and implementations of the solution are steadily increasing. We expect the new RZ-Series series to reach an even greater number of users due to their modular design which allows them to accommodate a very broad range of flow rates. Based as it is on the same award-winning Hydro-Optic Disinfection technology as the R-Series, both the R and the RZ will enable more sites to reach unrivalled levels of microbial disinfection for many different kinds of applications."

The RZ Series: compact, economical and efficient
Modular and compact in design, several units can be configured together to offer disinfection solutions that meet just about any requirements customers present, including very high flow rates and/or varying UV dosages.

The RZ models operate efficiently and consume energy wisely. According to Dr. Uri Levy, Atlantium's Vice President of Physics and Electro-Optics, "The ratio of energy consumed per treated volume of water in our medium-pressure RZ models is even lower than the ratio achieved by systems based on low-pressure lamps of all types (LP, LPHO and Amalgam). Along with competitive capital costs, low head-loss, real-time dosing scheme, and high reliability, the RZ-system offers an attractive water disinfection solution in terms of overall cost per treated water volume."

Tens of RZ systems are already in operation at various sites including fisheries and beverage producers, achieving the predicted high disinfection rates.

Complete system control and monitoring
Like the R-Series, the RZ systems are part of a complete solution that comes fully-equipped with monitoring and control software to ensure water is adequately treated 100% of the time. The system receives real-time data from sensors that continually monitor lamp intensity, the water's UV transmissivity and flow rate. The UV dose is automatically maintained as these parameters fluctuate. Data from the real-time monitoring is logged, and the system can produce reports needed to meet requirements of various markets.

Hydro-Optic Disinfection technology
Introduced to the water disinfection market in 2005, the Hydro-Optic Disinfection system, with its revolutionary design and operating principles, has been achieving especially high levels of microbial inactivation not seen before in UV-based reactors. Atlantium adapted basics from the principle of Total Internal Reflection, combining advanced optic and hydraulic techniques to significantly lengthen the path of UV rays. This paradigm-shifting approach has been proven to deliver a uniform UV dose distribution throughout the disinfection chamber, exposing all microorganisms in the water to the same required UV dose. The result is consistently high levels of disinfection that have paved the way for the system to serve as primary disinfection for applications that were previously thought to be inappropriate for UV-based systems.

Atlantium's solution's appeal to the market is bolstered by the fact that it is both environmentally-friendly and cost-effective -- two criteria essential to industries concerned with providing the growing, ecologically-aware consumer base with products manufactured in ways that do not abuse the earth's resources.

About Atlantium Technologies
Atlantium develops and supplies advanced innovative water disinfection solutions for a wide variety of industrial and municipal applications. Atlantium's solutions meet growing industrial and drinking water safety needs worldwide. The Hydro-Optic Disinfection™ system is field-proven in municipal applications and in the food, beverage, dairy, aquaculture and other industries. There are operating Atlantium installations in the United States, Europe, Latin America, Asia and Australia and the Middle East.

Atlantium is a privately-held company; key investors include Aurum Ventures MKI and Elron Electronic Industries (NASDAQ & TASE: ELRN).
For more information, visit http://www.atlantium.com.

Contact at Atlantium
Judyth Eichenholz
Marketing Communications Manager
Tel: +972 2 992 5001 (ext 234)
Email: judythe @ atlantium.com

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