Genevieve Gorder by Springmaid offers a compelling complement to our new Springmaid brand re-launch
New York, NY (PRWEB) September 18, 2008
Springs Global today announced it has signed an agreement with designer and television personality Genevieve Gorder for a licensed bedding collection under the company's re-launched Springmaid® brand.
"Genevieve Gorder by Springmaid offers a compelling complement to our new Springmaid brand re-launch," said Leslie Gillock, vice president of brand management for Springs Global. "Genevieve has a similar philosophy that aligns with the new Springmaid brand. And Genevieve Gorder by Springmaid presents our retail partners with a Springmaid collection that has Gen's own design point of view -- a fresh, familiar, sentimental point of view that mixes well with our new Springmaid story."
Gorder, whose new television show Dear Genevieve premiers on HGTV on January 5, 2009 (8:30 /7:30c), became recognized for her unique style and warm personality as a designer on TLC's Trading Spaces. Since then, Gorder and her Manhattan company gg Studios have taken her barefoot approach to design, finding inspiration in everything around her and incorporating touch point details that are familiar yet new in interior design.
"When design is done beautifully, we tend to want to act and live more beautifully," said Gorder, who announced her partnership with Springs Global at the company's Springmaid unveiling event during New York Home Fashions Market Week. "I will always want to contribute in creating this landscape for as many people as possible.
"This is such an exciting time for me to be partnering with Springmaid. I am honored and way too excited at all the possibilities," she said. "Together, I hope we can create a line that will give people something very familiar and comforting but beyond their own imagination."
The Genevieve Gorder by Springmaid Collection features a family of comforters, sheets, coverlets, euro shams, decorative pillows and throws. This line comes from the heart - as Genevieve believes all design should be. Sentimental stitching from an era gone by, soft and worn natural fabrics, pillow cases that conjure up the feelings of childhood and a night spent at grandma's house. Little surprises appear under, over or in back of every piece, giving a sense that this collection was handmade especially for you. Like the new Springmaid, Genevieve Gorder's style is simple, warm and absolutely limitless.
The Genevieve Gorder by Springmaid collection can stand alone or coordinate to the new Springmaid solid color sheet collection. Genevieve Gorder by Springmaid launches at retail in spring 2009.
Springs Global US, Inc., is the leading home furnishings supplier to major retailers throughout North America and is a subsidiary of Springs Global Participações S.A., which is the world's largest manufacturer and marketer of textile home furnishings. Springs Global offers a complete line of sheets, comforters, blankets, bed pillows, towels, bath rugs, shower curtains, bath accessories, fabric window treatments and other coordinated home furnishings to customers in North and South America, Europe and other world markets. Major home furnishings brands include Wamsutta®, Springmaid®, Artex®, Santista®, Regal®, and Dundee®.