Couple Takes Love of Windsurfing to the World Wide Web

Share Article

In internet years, has been around for ages. Beginning with a brick-and-mortar store in their native Canada in 1991, owners Tracy Boccini and Bruno Robida have had a website open since 1995. Thirteen years later, 2-Rad has a brand new companion blog in and a "radical" new way of communicating with other windsurfing enthusiasts.

I look at blogs in the same way that I looked at the internet in the mid-90s. It's an ideal way for us to share information, techniques, tips and product knowledge

To most people, windsurfing is just something to do on the weekends. For Tracy Boccini and Bruno Robida, it's a lifestyle. "Windsurfing is an amazing water sport and when you get involved with it, you never stop learning. The passion that you develop simply becomes a part of your life. I've been windsurfing for 27 years and I have more passion for it than I did when I started - it never stops," says Bruno Robida.

Robida and his wife, Tracy, own, an online store specializing in windsurfing paraphernalia. The couple opened their business in 1991. In 1995, they took their store to the internet, making them one of the first windsurfing shops to have a website in North America. Bruno's background as a technophile helped the business get off the ground online before it was a widely sought after market.

"I've always been a techie, with the engineer in me looking at the internet and saying, 'Hey, there's a ton of potential there; there's the future,'" recalls Robida.

In addition to their strong internet presence, 2-Rad still operates a brick and mortar location in Quebec, Canada. "We have 2500 square feet of shop dedicated to new windsurfing equipment and car racks; 1100 square feet of used equipment on consignment, so people can always find what they need for whatever budget they have," he says.

Though they've successfully maintained a business for nearly two decades, Robida and Boccini are taking another stab at a current internet phenomena - the blog. is a companion site to

"I look at blogs in the same way that I looked at the internet in the mid-90s. It's an ideal way for us to share information, techniques, tips and product knowledge," says Robida. "I look at blogs as publicity, yes, but not as marketing. It's not big business commercializing and slamming information down your neck…. I'd like to promote the right information on every subject that revolves around windsurfing."

Though may seem like a site for a current windsurfing enthusiast, it is a sport that no knows no race, age or gender. "Windsurfing is indigenous to the human race," says Robida. "We've got one gentleman who's 72 years old still practicing the sport… The main future plan is to put young people into the sport. They're coming along."

About the Company: launched in 1995, with a companion blog launching this year. The store is owned and operated by Tracy Boccini and Bruno Robida.

Contact Information:

Tracy Boccini
(514) 331-9191

iePlexus, Inc.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Tracy Boccini
Email >

Visit website