Mix in the never-ending fads of the day, the promises of making $1 million in six weeks, a flurry of 'geek talk' and a lack of role models to follow, and the challenge now feels like climbing Mt. Everest with a pebble in your shoe
Denver (PRWEB) September 24, 2008
Cypress Publishing announces the launch of the Women's iBusiness Journal.com, a magazine-style blog that helps women entrepreneurs and small-business owners use Internet marketing strategies to promote and grow their business.
Debbie Josendale, managing partner of Cypress Publishing and chief blogger of the Women's iBusiness Journal (http://www.womensibusinessjournal.com), said the Women's iBusiness Journal is a one-stop informational and educational resource that helps women business owners easily decide what pieces of the Internet marketing puzzle make sense for their business. It's a forum for women business owners to collaborate, ask questions, and share ideas. Tips and techniques are presented in thought-provoking, actionable chunks.
Mastering Web marketing strategies should be a priority as online business is big, said Josendale. Projected online sales in 2008 are expected to be $200 billion-plus, and represent a tremendous opportunity for women business owners to embrace online marketing tools to increase their business' visibility, word-of-Web-awareness -- and revenue.
"Women often start a business for lifestyle reasons: increased flexibility; more time for family; the ability to create an additional stream of income; and as an outlet for their creative energy," Josendale said. "The abundance of online marketing tools available today provides female business owners with an opportunity to more easily accomplish their lifestyle goals and build their dream business."
However, admits Josendale, making the move from traditional tools of offline marketing and sales -- such as advertising, cold calls, and networking events -- to powerful, efficient tools of online marketing and sales (such as blogs, viral marketing, social networks and online press releases) can feel like climbing Mt. Everest.
"Mix in the never-ending fads of the day, the promises of making $1 million in six weeks, a flurry of 'geek talk' and a lack of role models to follow, and the challenge now feels like climbing Mt. Everest with a pebble in your shoe," she said.
According to Josendale, Internet marketing is a multi-step process-a series of small, safe steps that starts by driving traffic to Web sites. When a visitor arrives, Internet marketing strategies are used to build a relationship of trust with visitors, moving them from prospects to customers. Every Web site has its own Internet marketing needs driven by the requirements of the business.
"The key to success for women business owners is to pick and choose Internet marketing strategies that support their business goals and are in alignment with their own values and talents," said Josendale.
The goal is to turn 'geek talk' into 'technique talk' to help women business owners build a solid Internet marketing foundation, said Josendale.
"A solid foundation is akin to the little black dress," she said. "Once you have that great dress, it's easy to dress it up, dress it down or punk it out. But, the constant is always that little black dress. The same is true with Internet marketing: By developing a solid foundation, it's easy to add the latest bling to a Web site."
Site topics include Internet marketing, search engine optimization (SEO), automation tools, blogs, Web sites, social media, work/life balance and other current trends. The result is a comprehensive collection of information that provides a practical course of action that makes any Web site a powerful business tool. It's written in everyday language with an emphasis on cost-effective business strategy and quick results.