There are only three types of intellectual property in the US, and one of them is the trademark (or brand) which are intended to represent all the perceived attributes of a service -- and institutions of higher education are no different
Austin, TX (PRWEB) September 19, 2008
In an exclusive TrendTopper Media Buzz™ analysis of the nation's colleges and universities, the Global Language Monitor (http://www.LanguageMonitor.com) has ranked the nation's schools of higher education according their appearances on the Internet and throughout the Blogosphere as well as in the global print and electronic media.
In the University category, Harvard nipped Columbia for the top spot with Michigan, the University of California, Berkeley and Stanford following. Rounding out the top ten were: the University of Chicago, University of Wisconsin, Madison, Yale, Princeton and Cornell.
Taken as a whole, the University of California system would have outdistanced Harvard for the Top Spot by a wide margin.
In the Liberal Arts College category, Colorado College upset Williams for the Top Spot, while Richmond, Middlebury and Wellesley followed. This is the first time, in any national ranking that a Liberal Arts College from the West ranked in the Top Spot. Rounding out the Top Ten were: Bucknell, Amherst, Oberlin, Vassar, and Pomona College.
For the complete list of the Top 30 Universities and Top 30 colleges, visit http://www.LanguageMonitor.com.
"There are only three types of intellectual property in the US, and one of them is the trademark (or brand) which are intended to represent all the perceived attributes of a service -- and institutions of higher education are no different," said Paul JJ Payack, President and Chief Word Analyst at GLM. "Prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school. Our TrendTopper analysis is a way of seeing the schools through the eyes of the world at large."
The schools were also ranked according to 'media momentum' defined as having the largest change in media citations over the last year.
The Universities that ranked highest in 'media momentum' were: Vanderbilt, Virginia, Emory, Rice, University of Texas, Austin, Washington University in St. Louis, Lehigh, and the University of California at Santa Barbara, Irvine, and Berkeley.
The Colleges that ranked highest in 'media momentum' were: Hamilton College, Pomona, Skidmore, Bard, Gettysburg, Sewanee (University of the South), Furman, Colby, Connecticut College and Colgate University.
GLM used its proprietary Predictive Quantities Indicator (PQI) software for the TrendTopper Media Buzz Analysis. GLM used the Carnegie Foundation for the Advancement of Teaching's classifications to distinguish between Universities and Liberal Arts Colleges. The schools were ranked according to their positions in early September, a mid-year snapshot. The last day of 2007 was used as the base.
About the Global Language Monitor:
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. A worldwide assemblage of language professionals, teachers, wordsmiths and bibliophiles, supports the GLM to help monitor the latest trends in the evolution (and demise) of language, word usage and word choices.
English has become the first truly global language with some 1.35 billion speakers as a first, second or auxiliary language. Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting (Citadel Press, New York, 2008).
For more information, call 1.925.367.7557, send email to TrendTopper@LanguageMonitor.com, or visit http://www.LanguageMonitor.com.
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