Prodege Delivers First Real Rewards Program Through New SwagBucks.com Destination Portal

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Search-and-Win Innovator Allows Fans of Top Media/Sports acts like WWE, Lil Wayne, and New York Giants Fans to Interact, Win and Connect with Brands

Swag Bucks are the web's premiere digital dollar and the first loyalty program that truly rewards consumers for doing what they do on their own, in other words, surfing the web. There is no survey or gimmick attached to our program, just straight loyalty equals reward

Prodege LLC (http://www.prodege.com), the web's leading provider of white-labeled, loyalty programs, announced today the launch of http://www.swagbucks.com, a portal built on Prodege's homegrown currency: the Swag Buck. The new portal provides a central destination for prizes and online rewards, plus an educational foundation for the Swag Bucks program, which links to the company's more than 120 client web sites.

"Swag Bucks are the web's premiere digital dollar and the first loyalty program that truly rewards consumers for doing what they do on their own, in other words, surfing the web. There is no survey or gimmick attached to our program, just straight loyalty equals reward," said Ron Leshem, Chief Marketing Officer, Prodege. "Prodege's mission is to help top brands realize the power and revenue potential of leveraging the online activities that their fans and consumers are already engaging in. Our new site delivers one central location for easily acquired and claimed rewards. It really is the ultimate place to be rewarded for being online."

To acquire Swag Bucks, consumers must visit a partner brand site, a full list of which can be linked to from swagbucks.com. Users are then encouraged by the possibility of earning Swag Bucks to search the web; shop online; respond to surveys; even recycle old cell phones and mp3 players. Swag Bucks can be redeemed anytime for exclusive prizes, including gift cards; mp3s; autographs; video games; dvds; and even popular consumer electronics like iPhones, Plasma TVs, etc.

"Over the last five years we've experienced a user-initiated shift into online fan engagement," said Mike Stevens, SVP and Chief Marketing Officer for the New York Giants. "At the same time, we were looking for ways to engage those users that went beyond what most web sites were offering. We have a loyal fan base and Swag Bucks, and MyGiantsSearch.com, allowed us to extend and reward that loyalty in an organic, non-intrusive way."

Swag Bucks were first introduced in September 2007 on Prodege's network of celebrity branded search-and-win sites, such as SearchWithKanyeWest.com, and SearchWithKISS.com. The points quickly gained favor within fan communities and have since become a way for mainstream brands to build an online following and loyalty program. Swag Bucks have benefited tremendously from the recent introduction of a their referral system, which rewards users with matching Swag Bucks every time their friends win.

See http://www.SwagBucks.com for a full list of prizes, rules, and regulations.

About Prodege
Founded in June 2005, in Los Angeles, Prodege, LLC is the first white-labeled search-and-win technology platform provider. Prodege's proprietary prizing algorithm calibrates award schedule against key performance indicators of user engagement. This critical innovation has allowed Prodege to reliably scale the branded search experience while protecting partners and advertisers from click fraud, and other forms of malicious gaming. The company currently services over 300 customers in the non-profit sector, and in such industries as entertainment, music, sports, and publishing.

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Scott Dudelson
Prodege
310-793-0984
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Ron Leshem
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