Women want to know certain things about items like what lingerie would match well with what hairstyles
New Tripoli, PA (PRWEB) September 18, 2008
When it came time for Barbara McDonald to open her online business, she wanted something that would capitalize on popularity, yet contain a sophisticated atmosphere. Eventually, McDonald founded http://www.ElegantTonight.com, a lingerie website that harkens the day of class and mystery, as opposed to today's hyper-sexed take on women's evening wear.
"I wanted a respectable lingerie shop, I didn't want anything trashy," began McDonald. "I have no nude photos or smut - it's all elegant lingerie. I made sure that when I was choosing products, I wasn't selling anything vulgar. It's a respectable site for your everyday housewife or church congregant."
McDonald has virtually built the website all on her own, all the while navigating the internet with novice experience. Yet her easy-to-read website makes it the kind that most consumers would flock to. "I don't have a lot of computer experience," said McDonald. "But I have made this store from ground up and though it was challenging, I got behind the scenes and did it myself."
Currently, McDonald has a selection of sexy costumes in stock, just in time for the Halloween season, as well as other holiday-related lingerie.
Though the ElegantTonight.com has been open for under a year, McDonald has found its appeal to be reassuring enough to open another webstore. Additionally, she has launched a companion blog for Elegant Tonight called http://www.ElegantLingerieBlog.com.
"Women want to know certain things about items like what lingerie would match well with what hairstyles," explained McDonald when asked about her blog's topics. "I want to give them information that will be helpful to them. It's not about advertising, it's about informing people."
Elegant Tonight is the kind of site that people shouldn't be ashamed to have bookmarked and is a return to the halcyon days of when sensuality was the equated with a wink and a smirk.
About the Company:
Elegant Tonight and its corresponding website and blog are owned and operated by Barbara McDonald. The site has a wide selection of lingerie, as well as intimate accessories.