and in fact our Japanese customer has recently started asking us for a very similar roast for their market.
Sioux Falls, SD (PRWEB) September 17, 2008
Launching a healthy and unique new tea into the US food and beverage market, Dakota Valley Products, Inc announced the debut Sunday of Bushido® Organic Mugicha Tea at a meeting of the Women's History Club Tea Society in Sioux Falls. Pronounced "moo-gee-cha", the ancient tea has been enjoyed for centuries in countries like Japan and Korea. The product is available in three flavors and attractive tins for purchase on the company's website and in select stores.
The company has been roasting, packaging, and exporting organically certified mugicha to Japan under contract with a Japanese tea company for the past five years. "With the experience of producing for our Japanese customer's stringent requirements, we felt well qualified to introduce this great tasting and healthy product to the American consumer," says Dakota Valley President, Tim Walter. However, the company had a problem: almost every American who tried the tea Dakota Valley was shipping to Japan complained that the roast was too strong. The company tinkered with the recipe to best adapt it for the American palate for about two years before finalizing the three flavors launched at the Women's History Club Tea Society meeting. "Our biggest change was doing a lighter roast," says Walter, "and in fact our Japanese customer has recently started asking us for a very similar roast for their market." At the Tea Society, the Bushido tea was served both hot and cold to universally positive reviews, according to Head Hostess Donna Dexter.
Bushido® Mugicha, which is a tisane tea made from roasted barley, contains phenolic antioxidants similar to those found in other popular healthy teas. However, a unique point about mugicha is that it is naturally free of caffeine, making it one of the few teas that is both rich in antioxidants and caffeine-free. Bushido tea is also rich in alkylpyrazine, which in Japanese studies has been linked to improved blood fluidity and circulation. Many Japanese and Korean consumers consider barley tea to have additional benefits such as to aid in digestion, relieve upset stomach and constipation, and cool the body in the hot summer season.
The Bushido brand was developed after extensive market research. The term Bushido is Japanese for the "Code of the Samurai". Each tin of Bushido® tea contains 12 tea bags and 1 Wise Advice. Each Wise Advice relates to one of the seven Tenets of the Bushido Code, (Rightness, Courage, Charity, Respect, Honesty, Honor and Loyalty). Each tin is adorned with the silhouette of a Samurai serving Bushido tea.
The three flavors are: Traditional, Cherry Blossom Mint, and Plum Mint. The tea is produced 100% in the USA and is Certified Organic by Quality Assurance International.
Learn more or purchase the tea online at http://www.bushidotea.com.