Grand Rapids, MI (PRWEB) September 18, 2008
In 1876, Anna and Melvin Bissell introduced the world's first "green" floor cleaner, an earth-friendly carpet sweeper that was powered by a natural source of energy -- physical motion. Today, BISSELL Homecare, Inc., continues its tradition of green innovation by introducing the new Natural Sweep dual brush sweeper, a product that features even more green benefits.
The Natural Sweep is PVC-free and contains parts that are made of 100 percent recycled plastic, and BISSELL also redesigned the product's packaging to further reduce waste. This earthy-friendly cleaning tool enables consumers to quickly and easily clean everyday messes such as crumbs, pet hair, cereal and dirt, without the use of electricity or disposable cloths or pads.
"We are delighted to introduce the Natural Sweep on the anniversary of Anna and Melville Bissell's first invention and the birthday of the first carpet sweeper," says Jim Krzeminski, BISSELL's executive vice president of product development, sales and marketing. "Carpet sweepers have continued to be relevant cleaning tools over the years, and the Natural Sweep is great for today's consumers who are in the market for meaningful green cleaning products. We are dedicated to providing our consumers with the best tools to help make their world a little cleaner and greener."
The company has a long history of providing the best life-inspired cleaning tools and is using its innovative spirit to make a change in a new way -- to protect the environment and reduce waste. In 2005, BISSELL established the ForEver Green Team to coordinate sustainability efforts in all aspects of the business. This fall, BISSELL is further expanding its green portfolio with the new Steam Shot™ hard surface cleaner and the Super Concentrate Fiber Cleansing™ formula. These eco-friendly and cost-effective cleaning products will help green-minded consumers feel good about their purchases.
The Natural Sweep, Steam Shot and Super Concentrate Fiber Cleansing will all be available at retailers nationwide this fall. For more information about BISSELL's earth-friendly products and sustainable design initiatives, visit http://www.getalittlegreen.com.
About BISSELL Homecare, Inc.
A 132-year-old company, Grand Rapids-based BISSELL Homecare, Inc., is a floor-care innovator and international manufacturer of home-cleaning products, including sweepers, vacuums, deep-cleaning machines and cleaning formulas sold at retail locations worldwide. The company, in its fourth generation of family leadership, is the seventh-oldest privately held manufacturing company in the United States.