Eco-Conscious Moms Set Out to Make Breastfeeding Easier With Modern Nursing Covers

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The Undercover Baby (Registered Trademark) offers new moms a fashionable, eco-friendly accessory to breastfeed in public.

The Undercover Baby (Registered Trademark) is launching a new line of stylish, eco-friendly breastfeeding accessories. The collection features 100% cotton & 100% organic cotton nursing covers for the breastfeeding mom, and is available at http://www.theundercoverbaby.com. Two stay-at-home moms established the partnership company to give nursing mothers the privacy to nurse in public with an eco-friendly cover-up.

"The main differences between The Undercover Baby nursing covers and others already out in the market are the stylish, durable design and the organic cotton print choices, which are unlike most solid color options available today," said Jenette Magallanes, General Partner of The Undercover Baby. "So many moms today prefer a 'green' choice because they want a safe, natural, and low environmental impact product for their babies. This product meets this demand without sacrificing style."

The nursing cover features include print fabric with double stitching, peep viewing capability, and a buckle accessory. It is designed much like an apron, so that the cover won't fall off while a mother is nursing. The peep-viewing feature allows a nursing mother to view her baby while breastfeeding by forming a flexible arch at the neckline of the cover. This also allows for airflow. The nursing covers can also be used to shield a baby while in a baby carrier.

The Undercover Baby nursing covers feature a soft, high-quality sateen cotton fabric. The organic cotton print fabrics are certified and conform to the Global Organic Textile Standards (GOTS). Most of the prints are floral and have a nature-inspired theme. The printing is done using low environmental impact inks and dyes that comply with the GOTS. For more features, see http://www.theundercoverbaby.com/html/features.html.

Pricing & Availability
100% cotton nursing covers will retail for $36 and 100% organic cotton nursing covers will retail for $42. Currently all nursing covers are available for purchase online at http://www.theundercoverbaby.com/shop.html.

The Undercover Baby nursing covers are expected to be in baby boutiques in California, Washington, and Illinois by December 2008. Beginning January 2009, the company plans to expand its availability in retail stores nationwide.

For additional information on "Eco-Conscious Moms Set Out to Make Breastfeeding Easier", contact Jenette Magallanes or visit http://www.theundercoverbaby.com.

About The Undercover Baby:
The Undercover Baby is a partnership company based in Concord, CA. Jenette Magallanes & Maria Dexheimer formed the company in March 2007. The Undercover Baby is a Registered Trademark. The company focuses on minimizing environmental impact in design, manufacturing, packaging, and distribution. Supplies are purchased from local vendors and nursing covers are manufactured in the United States. More eco-friendly baby products are currently in development.

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Jenette Magallanes
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