The Ryder Cup Comes to GO!View

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Follow Faldo, Garcia and Mickelson on your PSP

With the Ryder Cup having teed off, golf fans from around the world are turning their attention to the Valhalla course in Kentucky. With no Tiger Woods in the US team, Nick Faldo's men are looking to extend the Europeans' winning run to an unprecedented fourth consecutive title, and PSP's GO!View (http://www.goview.tv)], bringing you Sky Sports' coverage of the Ryder Cup, will allow you to follow every crucial stroke.

Throughout the tournament, GO!View, the video on demand service for the PSP, will have all the major plays and highlights available in daily shows for download, ensuring the best action is never missed. Should Faldo have picked Montgomerie? Can the Americans keep their wives off the course this year? Relive all the best action throughout the tournament through GO!View.

The Ryder Cup content is available as part of GO!View's monthly 'Sports' subscription pack, which offers action from across the sporting world, including content exclusive to Sky Sports such as cricket, golf, boxing and football. New GO!View customers can get a one month trial subscription to the Sports Pack, as well as the two other Subscription Packs, Comedy and Entertainment, absolutely free!

In addition to the subscription packs, selected 'Movies to Rent' and 'Latest TV to Rent' can be transferred via the GO!View rental service. Subscription packs are priced at £5 (€7) for 1 pack, £8 (€11) for 2 packs and £10 (€14) for all three packs and with everyone who registers for the service at http://www.goview.tv will receive a free month's subscription, there's no better time to be a PSP owner!

http://www.goview.tv

GO!View is a joint venture between Sony Computer Entertainment Europe and Sky who have established the joint venture 'GO!VIEW Entertainment UK'. This is being used to bring the PSP video-on-demand to market in the UK, Northern Ireland, Republic of Ireland, Channel Islands & the Isle of Man. Sky is providing their expertise in building successful video-on-demand platforms as well as content acquisition. Sony Computer Entertainment is providing the marketing for the service.

Notes to Editors:
For further information please contact:

Leo Kellgren (leo.kellgren @ immediatefuture.co.uk)
Tel: 08454082031
Pippa Bruce (Pippa.bruce @ shinecom.com)
Tel: 02071007100

About Sony Computer Entertainment Europe Ltd.

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2 and PSP™ (PlayStation®Portable) software and hardware in 102 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006 and the end of January 2008, over 10 million units have been sold globally and continue to be sold at a record level. Between the beginning of April 2006 and the end of January 2008, over 26 million PlayStation 2 consoles have been sold worldwide, continuing its position as one of the most successful consumer electronic products in history. Between the beginning of April 2006 and the end of January 2008, over 20 million PSP systems have been sold worldwide.

More information about PlayStation products can be found at http://www.playstation.com or visit the SCE UK Extranet at http://www.sceuk-press.net.

PLAYSTATION, PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP is a trademark of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

About Sky

Sky is the UK's leading entertainment company and operates the most comprehensive multichannel, multi-platform television service in the UK and Ireland. Around 23 million viewers in 8.9 million households enjoy an unprecedented choice of movies, news, entertainment and sports channels and interactive services on Sky Digital, the UK and Ireland's most comprehensive digital television service.

Sky's aim is to offer customers unparalleled choice in content, delivered through innovative and technological advanced platforms that best serve the demands of today's viewers. In delivering entertainment through the TV, PC and mobile, customers have more control and flexibility over what they watch and how they watch it. In addition to its digital television service, Sky also provides the UK's largest 3G mobile TV service (Sky Mobile TV) and an online on-demand service, Sky Player.

Sky continues to harness technology in enhancing the TV experience. Over 3.4 million customers use Sky+, Sky's digital video recorder, to record and store their favourite programmes to watch them they then want. In May 2006, Sky evolved the television viewing experience yet further with the launch of the high definition television service, Sky HD. In July 2006, Sky launched Sky Broadband, providing great value broadband internet access for Sky customers, with a host of new and innovative features.

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Leo Kellgren

Pippa Bruce
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