Ward/Kraft, Inc. Adds New UV Varnish And Lamination Technologies Providing Wear Resistant Barcodes And Variable Print Data

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Ward/Kraft, Inc. expands barcode and variable data printing capabilities with new wear resistant UV varnish and laminate coating options.

Ward/Kraft, Inc., the trade leader in providing the complete range of barcode and variable printing solutions, announced that new on line imaging equipment enables variable data such as barcodes and data based text to be laminated or UV varnished without degradation of variable data readability. After rigorous testing, Ward/Kraft successfully brought the new production equipment online bringing benefits to distributors that include the ability to offer variable data printing on a much wider range of documents including outdoor and industrial applications. The improved offering sustains the companies' position as the distributor channel's innovation leader in variable data printing solutions.

The new UV varnish and laminate coatings can be applied to variable data printed in black, red and green inks. Printing of all standard barcode symbologies and virtually any variable text can be done on paper stock, semi gloss or latex substrates. Available fanfolded, as cut sheets or on rolls, with an 8" image area and up to 10" in total document width, distributors will find a wide variety of applications in the marketplace. The enhanced wear resistance provided by the UV varnish and laminate coatings gives distributors new, economical and durable solutions for applications ranging from nursery planting yards to hospital materials handling. Turnaround times are among the fastest in the industry and vary by product configuration.

"We put a lot of research and development time into creating more durable barcode solutions for harsh environments", said Lance Triplett, General Manager of the Ward/Kraft Label division. "We implemented a new on-line imaging system to provide additional wear resistance and sustainable barcode read rates", continued Triplett. "Our distributors now have solutions to better serve customers who require durable barcode and variable data wear," concluded Triplett.

Ward/Kraft's barcode and variable data printing solutions are backed up by their award winning customer service, sales, marketing and production teams. The new UV laminate and varnish solutions can be quickly priced by the customer service team via phone, fax, mail and email. The Ward/Kraft customer service and sales teams have been equipped with additional training to support the new solutions.

About Ward/Kraft, Inc.
Ward/Kraft, Inc. is the long time industry innovator in barcode and variable data printing, providing market-based solutions, competitive pricing and on-time delivery for every type of solution possible. For more than 35 years Ward/Kraft has provided distributors with award winning customer service and product offerings that include PEAK, IAPHC and other industry excellence awards.


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Gina Holt
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