SmartNow.com Announces 'Back-to-You' Makeover Promotion Winner

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SmartNow.com's first promotion focused on enhancing the lives of women over 35 was a great success. The top five finalists received over 250,000 votes. Margie Raynor, a single, working mom from Florida, was the winner. Her story can be found on the home page of SmartNow.com. Due to the overwhelming success of this promotion, SmartNow launched a new promotion, "Out With the Old and In With the New" where the winner will receive an in-home visit by top fashion stylist, Bridgette Raes, and a $1,000 shopping spree.

Out With the Old, In With the New

SmartNow today announced the winner of their first promotion, an all expense paid trip to NYC for a beauty makeover, is Margie Raynor from Florida. Margie's sister, Judi, entered Margie, a single working mother, into the contest.

The Top 20 semi-finalists of the "Back to You Makeover" garnered over 250,000 votes. All of the Top 20 received a prize and Margie was the grand prize winner. She and her sister, Judi, were treated to a round trip airfare plus hotel in New York City on September 9th and 10th. Margie spent her first evening in NYC with Bridgette Raes, style expert, shopping for a new wardrobe at Macy's.

Wednesday morning, Margie and her sister, Judi, paid a visit to Dr. Lenora Felderman, a leading NYC dermatologist practicing at Columbia Presbyterian Medical Center and Lenox Hill Hospital, where she was treated to skin rejuvenation. Next stop was the Cocoon Salon, where Matthew Shields, who had flown in from Beverly Hills, was waiting for her. Matthew is an accomplished hair stylist at Sally Hershberger whose clients have included Jane Fonda and Meg Ryan. Matthew used Phyto Volume on Margie's hair to give it thickness without stickiness and then Sally Hershberger's Style Primer and Supreme Head Shagg Spray to add style.

After Matthew rushed off to the airport, Raychel Wade, makeup expert and owner of Cheek to Chic in NYC, arrived to give Margie an expert makeup lesson. Raychel used Strobe Cream, which gives the skin a great glow and comes through the foundation. Next she applied Select Moisture cover under her eyes and around her nose to eliminate any dark circles and redness, and touched up the rest of her face with Face and Body foundation and a tiny bit of Blot Powder. All of the MAC products used to create Margie's new look can be found on SmartNow.

Margie and Judi ended the day with a fashion show back at their hotel with Bridgette explaining her style choices. Margie emailed the team at SmartNow after she returned home. She was exuberant with her new look. Margie's story can be found on the SmartNow.com home page.

To further drive brand awareness and traffic, SmartNow will regularly offer targeted promotions as a key vehicle for women to find and explore SmartNow. A new promotion, "Out With the Old, In With the New" launched today. The winner will be treated to an in-person consultation with Bridgette Raes, style expert, and $1,000 worth of new clothes just in time for the Holidays. All applications are due October 17, 2008. Details are found on the SmartNow home page, http://www.SmartNow.com.

About SmartNow.com
SmartNow.com provides women over 35 with information to help them feel good, look good and do good. The site has over 10,000 pages of expert information and community on health, nutrition, fitness, beauty, humor, relationships and inspiration. Dedicated to providing practical advice and solutions, the site has a wide variety of experts, including doctors and researchers, coaches for diet and general wellness, nutritionists, fitness and yoga professionals and beauty experts contributing to the site on a regular basis.

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Julie Wainwright
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