Eldergods Inc. Launches Organic Skin Care Line at Celebrity Green Gifting Chateau in Celebration of the 60th Primetime Emmys

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Make-up Artist creates liquid moisturizers with matte finish for face and body.

We're shooting in HD, and the first day that I used Nectar on the lead actress, who has mature skin, the director noticed a difference in the smoothness and suppleness of her skin. With the volume of products available, it's great to have one created by someone who understands the industry, that's natural and organic and that preps the skin as beautifully as Nectar does.

Eldergods Inc.'s new line of liquid moisturizers, including Nectar and Etiquette, will be featured products at this year's Emmy Awards at Debbie Durkin's Main Event Red Carpet Lounge and Green Suite/Celebrity Green Gifting Chateau produced by Durkin Entertainment.

In 2005, while working as a make-up artist on a TV series, Susan Hayward, Founder and President of Eldergods Inc., confronted the challenge that led to the creation of her new skin care line.

"One of the actresses was suffering from severely dry skin because of acne medication," says Hayward. "She was hesitant to use a moisturizer because it felt heavy on her skin and she was concerned about breakouts. I had to get creative to cover the issue and make her HD camera ready."

That's when she began concept and production of Nectar and Etiquette -- lightweight, fast absorbing, spray on face and body moisturizers that dry matte. Since then, Hayward has used the line on various film, television and advertising shoots.

Julia Valente, a 20-year industry make-up veteran is currently using the line on the set of the TV series Going South. "We're shooting in HD, and the first day that I used Nectar on the lead actress, who has mature skin, the director noticed a difference in the smoothness and suppleness of her skin. With the volume of products available, it's great to have one created by someone who understands the industry, that's natural and organic and that preps the skin as beautifully as Nectar does."

Nectar is for normal to slightly dry skin, with a textured scent. Etiquette is for normal to oily skin, with a lighter, more citrus fragrance. All product ingredients are certified organic, organic or wild harvested. Alcohol, solvent and nut-free, the products are also not tested on animals.

"The majority of face and body moisturizers are either cream or oil-based," says Hayward. "Liquid with a matte finish is a whole new concept in moisturizing. You can use this product and avoid feeling greasy or coated. So it's great for both the industry and the discerning woman who wants one high end yet versatile product."

Nectar and Etiquette can be purchased online at http://www.eldergodsinc.com or at selected retailers. Make-up artists, hair stylists and wardrobe stylists can apply online for an industry discount card, offering 40% off of online purchases.

For more information, please contact:
Susan Hayward at susan @ eldergodsinc.com or 416-828-2782

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Susan Hayward
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