In the end, it is far more expensive to stop promoting your business and then start again when you feel warm and fuzzy about the economy without your business ultimately suffering.
Boca Raton, FL (PRWEB) September 19, 2008
While in the midst of a Wall Street shake up, mortgage meltdown and nervous consumer sentiment, Robert Stillman, C.E.O. of FarFromBoring.com Promotional Products is urging his clients to stay the course. "In the end, it is far more expensive to stop promoting your business and then start again when you feel warm and fuzzy about the economy without your business ultimately suffering."
As a 15 year veteran of Wall Street and owner of FarFromBoring.com, Mr. Stillman grew up in a marketing and advertising family and is fast to point out this trend as the market begins to decline. He knows companies are quick to cut intangible expenses without any regard to its future effect. Where he was taught advertising and marketing will pull your business through hard times, companies are now fast to cut these expenses seeing them as excess budget items that can later be reinstated. From experience Mr. Stillman knows this can be a difficult task to accomplish. "Yes, for many it might be a financial hardship to continue your marketing and advertising plan while times are though. For those it would be wise to reduce high budget items such as television advertisement or radio spots that do not receive repeat exposure. In the end however, if you did away with all marketing and advertising, it would cost more to rebuild your name and goodwill then it would to continue your marketing plan during the tough times. When times get dicey you must advertise smart."
Mr. Stillman advises his clients to stay ahead of the competition by focusing on promotional products. It cost only pennies compared to traditional media advertising and serves both a functional purpose and helps to establish goodwill with your employees and customers. At a time when many companies are pulling back on their advertising and marketing, you can acquire prime "desk real estate". What this means is that while many companies have cut back on giving their clients gifts, you can continue to do so through promotional products. These promotional products promote goodwill and serve as a daily reminder for your company. For instance, a mouse pad with your logo will be viewed every time your client uses their computer. "In today's promotional products market, it is inexpensive to make a powerful statement while your competitors are sitting on the sidelines" recommends Mr. Stillman.
FarFromBoriing.com is an online promotional products company. With years of experience in the industry, companies of all sizes have trusted their branding to the experts at FarFromBoring.com. When you need it done right the first time, every time, companies think of FarFromBoring.com.