San Francisco, CA (PRWEB) September 19, 2008
Will Moss, an African American technology expert and social networking guru, is among several key speakers to address the Social Media Marketing Summit in San Francisco on October 1-2, 2008. The conference, which will be held downtown at the Moscone Center, brings the exciting world of social media into focus for marketing professionals.
Attendees will include brand managers, merchants, interactive agencies, bloggers and other industry professionals. The event is designed to educate them about the latest technology and opportunities in social media, how to deal with the threats, and how to measure success.
Moss, who is best known as the founder and developer of HBCUconnect.com - the first ever social network for African Americans, will sit on a panel entitled Segmentation and Diversity. Along with two other panelists - Chris Saad, CEO of DataPortability.org and Ian Swanson, CEO of Sometrics - he will discuss how marketers can reach very specific groups of users via behavioral targeting, niche social sites, campaigns at specific demographics, hyper targeting, etc.
Others speakers include the VP of social media strategies at Wells Fargo, the senior manager of social media at Best Buy, a Senior VP from Comscore, the director of marketing at Yamaha, the director of business development at Ticketmaster, and the manager of social media at Cisco.
For more details about the conference, visit:
About Will Moss
In 1999, Will Moss founded HBCUconnect.com - the first social network for African Americans. To date, it's the largest online destination for Black college students and alumni with a reach of approximately 1.2 million visitors each month. Most recently, he has built a white label social networking platform called Connect Platform (http://www.connectplatform.com). The service targets Black entrepreneurs, organizations, and businesses to help them create their very own revenue-generating social networks.
He has also been tapped to do social networks for TV One, Real Men Cook, October Gallery, Janet Jackson, Patti Labelle, Juanita Bynum, "Pepa" from Salt-N-Pepa, and other bigger brands.