Sydney (PRWEB) September 18, 2008
Amnesty International Australia provided a challenge to the group with a three-week campaign window prior to the launch of the Beijing Olympics. With clearly defined objectives, the social media campaign focused on three unique content pieces that were optimised for SEO and a blog engagement strategy.
The aim of the Social Media strategy was to drive people to the Amnesty campaign web site -- encouraging supporters to take action by downloading widgets, joining the pledge and attending a day of protest in Sydney.
The campaign generated over 1,400 blog posts with 18,000 conversation threads. The full case study results for the Social Media campaign can be downloaded by clicking here.
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