Viigo Delivers One of World's Great Newspapers to Smartphones Everywhere

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Yorkshire Post broadens distribution by adopting Viigo's mobile content and services platform.

As mobile technology matures, and smartphones become more widespread, people are increasingly turning to their handheld devices to access a wide range of useful information, wherever they are and whenever they need it.

Viigo Inc. (http://www.viigo.com), developer of the popular mobile content and services platform for smartphones, announced today that it has entered in to a partnership with the Yorkshire Post to deliver its news and information to BlackBerry and Windows Mobile smartphones.

Life in the information age has generated an expectancy of immediate access to news. This has caused publishers of traditional media such as newspapers, magazines and other print materials to broaden the method by which they deliver their content. Most have created websites that allow internet users to browse and find the information they are looking for. Because people have further adapted to having news delivered to them, a new wave of information push is taking hold.

PC's have historically been the only method by which people have accessed the internet and retrieved what they were searching for. This, however, is rapidly changing with the evolution of mobile communications. It is the marriage of the expectancy of information push and wireless connectivity that has publishers of all variants looking for a solution for delivering their content to mobile devices.

"Viigo is focused on helping leading media organizations such as the Yorkshire Post rapidly mobilize their content, engage a readership demanding anytime, anywhere access, and generate new sources of revenue for the newspaper," said Mark Ruddock, CEO, Viigo. "As mobile technology matures, and smartphones become more widespread, people are increasingly turning to their handheld devices to access a wide range of useful information, wherever they are and whenever they need it."

About Viigo:
Viigoâ„¢ is revolutionizing the way users access information on their smartphone. Every day, people around the world rely on Viigo as their gateway to a vast array of up-to-the-minute content and useful services, wherever they are and whenever they need it. In one simple, fully customizable application, Viigo delivers news, weather, flight schedules and status, real-time sports scores, stock quotes and market data, entertainment, hotel and restaurant reviews, blogs, and much more. Viigo is the one application smartphone users cannot be without.

Founded in 2004, Viigo Inc. is a privately held company with its corporate headquarters in Toronto, Ontario, Canada. For more information, visit http://www.viigo.com. To download Viigo onto your device, go to http://www.getviigo.com from your mobile browser.

About The Yorkshire Post:
The Yorkshire Post is a quality, broadsheet morning newspaper which enjoys an ABC1 readership across England's largest county. Its website is at http://www.yorkshirepost.co.uk.

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Matthew Bogart
Viigo
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