Lake Orion, MI (PRWEB) September 23, 2008
Landscaping services business Natural Way Lawn & Tree Care is a rising star: the company has now entered the Inc 5000 List of the fastest growing companies in the United States.
Founded in 1991, the 46-employee strong company has realized nearly 85% growth in its last three years. Natural Way Lawn & Tree Care fertilizes lawns and sprays trees for single family homeowners around the Detroit area. CEO, President, and founder Keith Fetzner has poured every cent of the company's profits into marketing for the last four years, an effort that is now paying off. Making use of print media and direct mailers, telemarketing, radio commercials and programs, and Internet-based search engine optimization (SEO) techniques, the company has been intensely spreading the word about its existence, reaching out to the community and letting an ever-widening circle of people know that the best in lawn and tree care is just around the corner from where they live.
One of the very unique features of Natural Way is that during the winter, the company's field technicians join the sales crew. Everybody becomes a marketing guru for the company, and as a result Natural Way intensively gets out the word to prepare people for the forthcoming Spring, while at once avoiding the need for layoffs. This is a company that takes care of its employees as well as its clientele.
Natural Way's secret to success is its proprietary Naturally Green Lawn Program. This unique program features: six applications of granular, organic-based fertilizer; an ongoing analysis of a client's lawn long after the initial application; control measures for broadleaf and crabgrass incursion as may be needed; and free service calls with quick and reliable service.
Keith Fetzner says, "I started Natural Way Lawn & Tree Care at the end of 1990 with one goal in mind. I wanted my customers to have great lawns and great service at a reasonable price with as little impact on the environment as possible. At the end of that first year we had 650 customers; since that time, we've grown to become among the largest lawn care companies in the Detroit area, and we now have over 10,000 customers. Recently, we were recognized by 'Inc.' magazine as being one of the fastest growing companies in the United States. In order to provide the best service, we have assembled a team of dedicated employees who bring to the table years of experience and knowledge in the lawn and tree care business. Whether it's sales, customer service, or the production department, we are all dedicated to the philosophy of always giving quality and personalized service. That's what sets us apart from other lawn care companies and that's what you can expect from us."
Raising expectations in the landscaping and lawn care industry is what Natural Way Lawn Care is all about.
About Natural Way Lawn & Tree Care
For nearly three decades, the Inc. 5000 list has served as a benchmark for the most innovative, dynamic, and successful companies across the United States. As an Inc 5000 honoree, Natural Way Lawn & Tree Care is now a member of the most influential business circle in America. The company you keep is notable, and Inc 5000 alumni include Bill Gates of Microsoft, Larry Ellison of Oracle, and many more of their peers.
Their two locations are at: 2481 Brown Rd in Lake Orion, and 24401 Sinacola Ct in Farmington Hills.
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